Caselle, Inc. ยท 14 hours ago
Marketing Manager
Provo, UT
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Create and design sales collateral, including one-pagers, case studies, product decks, competitive comparison sheets, and feature datasheets.
Translate complex technical product details into clear, user-friendly language for various marketing materials.
Develop and execute targeted email campaigns, track performance, and refine strategies based on effectiveness.
Plan and run product-focused marketing campaigns aimed at increasing product awareness and adoption.
Collaborate with customer success teams to create compelling case studies, testimonials, and customer success stories.
Organize, promote, and facilitate webinars, demos, and virtual events to demonstrate the software's capabilities and engage potential customers.
Assist in crafting messaging and content for outbound sales efforts, including prospect emails and other marketing campaigns.
Create interactive digital tools such as presentations, microsites, demo scripts, self-running demo videos, and customer-specific playbooks.
Qualification
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Required
Bachelor's degree in Marketing, Business, Communications or a related field.
3+ years of experience in marketing, preferably in the software or tech industry.
Deep understanding of product marketing strategies, including product positioning, messaging, go-to-market strategies, and competitive analysis.
Proven experience in driving product launches, from ideation to execution, and effectively communicating product value propositions to target audiences.
Excellent written and verbal communication skills, with the ability to craft compelling product narratives, sales enablement materials, and customer-facing content.
Ability to collaborate cross-functionally with product, sales, and customer success teams to align marketing efforts with business goals.
Familiarity with various marketing/sales automation tools and CRM systems, as well as proficiency in using analytics platforms to track KPIs.
Creative thinker with a proactive, solutions-oriented mindset and the ability to adapt in a fast-paced, dynamic environment.
Company
Caselle, Inc.
Caselle is a computer software company that provides accounting software solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
