Caseware · 20 hours ago

Senior Manager Marketing Operations & Performance

Pierre, SD

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

Build and maintain a robust database enrichment program for HubSpot, ensuring data cleanliness, segmentation, and optimization.

Serve as the global HubSpot administrator, managing workflows, lead imports, and marketing data processes to enhance operational efficiency.

Analyze customer and prospect data, integrating insights from product usage and organizational metrics.

Develop and manage comprehensive reporting on database health, campaign KPIs, and marketing revenue targets.

Standardize reporting processes with dashboards and templates for global teams, delivering regular updates on performance metrics across monthly, quarterly, and annual cycles.

Oversee the global marketing tech stack, managing tool evaluation, implementation, and integration.

Document processes, create training materials, and manage vendor relationships with technical partners.

Ensure system performance, access, and adoption through process monitoring and optimization roadmaps.

Streamline lead management workflows and develop scoring methodologies for leads and accounts.

Facilitate accurate HubSpot utilization, including workflows, integrations, templates, and data management.

Optimize and execute email programs to support marketing, sales, and product initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Database ManagementHubSpotMarketing AutomationSalesforce IntegrationBI ToolsLead ScoringData AnalysisProject ManagementTraining Documentation

Required

A bachelor's degree in a business, marketing or data science program is an asset

7+ years of experience in Marketing Operations/automation/performance reporting or related field

Experience in leading technology implementation projects with large teams

A strategic mindset with the capability to scale processes, workflows and business needs while maintaining standardization and a clean thoughtful approach to supporting marketing

5+ years of experience as a global administrator for Hubspot managing multiple instances, integrations and workflows.

Documented experience working with Hubspot and Salesforce integrations

Experience working with 3rd party BI tools to consolidate data, and build reports and dashboards will be an asset

Experience in leading projects that entail prospect journey mapping, lead flow/scoring and nurture programs

Deep analytical mindset and experience with the ability to integrate and analyze data across various data sources