Petal & Pup · 12 hours ago

Marketing Operations Lead

California, United States

Full-time

Remote

Mid Level

$75K/yr - $85K/yr

3+ years exp

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Responsibilities

Go-To-Market (GTM) Calendar: Support the Brand Manager with the development of the GTM calendar, coordinating timelines and deliverables with the channel leads to ensure alignment with Merchandising and Marketing calendars.

Marketing Projects: Oversee the planning, execution, and tracking of brand marketing initiatives, ensuring all milestones are met on time and within scope.

Marketing Communications: Provide regular project status updates and ensure clear communication across the global teams.

Drive Process Improvement: Identify opportunities to improve and evolve seasonal GTM processes, tools, and workflows to optimize efficiency and support global and regional teams in meeting critical KPIs.

Content Management: Establish and maintain a Digital Asset Management (DAM) system or Google repository to organize creative assets, reports, and marketing documents for easy access via tools like ClickUp, Airtable, Dropbox, or Google Drive.

Reporting and Insights: Partner with marketing leads to coordinate monthly and quarterly reporting, including campaign performance and quarterly hindsight reviews.

Standardize Tools and Workflows: Develop and maintain standardized tools and practices to enable consistent execution across Merchandising, Marketing, and Design teams.

Qualification

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Marketing OperationsGo-To-Market StrategyProcess ImprovementDigital Asset ManagementProject ManagementCross-functional Collaboration

Required

3-5 years in a marketing operations position

Possess a strong understanding of how all channels operate separately and collectively to develop insights and inform go to market timings

Resolve issues, align cross-functional stakeholders, and drive operational excellence across the organization

Detail oriented

Ensure teams are adhering to the brand go to market calendar including timely delivery of briefs and creative assets, facilitating meetings and following up on pending issues

Possess an ability to make quick decisions, influence at all levels of the organization, raise awareness of foreseeable issues and escalate to leaders when required