Offchain Labs · 13 hours ago

Director of Brand Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Develop and execute innovative, multi-channel marketing campaigns that strengthen brand positioning and drive audience engagement.

Develop compelling campaign narratives that align with business objectives and resonate with target audiences.

Campaigns should live across, and not limited to owned channels, earned media, and paid opportunities.

Establish and maintain brand voice, tone, and messaging guidelines across all marketing channels, ensuring consistency in how we communicate with our audiences.

Oversee and approve all marketing materials, digital assets, and communications to ensure brand consistency and quality.

Expertise in developing and executing multichannel marketing strategies, with demonstrated ability to implement, measure, and optimize owned, earned, and paid media campaigns across various platforms.

Must show a proven track record of analyzing campaign performance metrics, adjusting tactics based on data insights, and reporting ROI across all channels.

Spearhead high-impact partnership initiatives across key partners.

Evaluate and secure strategic collaborations that amplify brand presence and accelerate solution adoption.

Real-time monitoring and analysis of industry shifts, competitor movements, and new opportunities.

Transform insights into action that keep us ahead of industry trends and maintain our competitive edge.

Partner with product and engineering teams to translate complex innovations into compelling narratives that resonate with our ecosystem stakeholders and align with our broader strategic objectives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

BlockchainMarketing StrategyCampaign ManagementMulti-Channel MarketingStrategic PartnershipsMarket IntelligenceData AnalysisEcosystem Dynamics

Required

Bachelor's degree in marketing, business, or a related field.

7+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.

Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.

Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.

Excellence in campaign strategy and execution. Strong creative direction and storytelling abilities.

Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.

Creative thinking and innovative mindset, with the ability to oversee the brands presence across channels ensuring verbal and visual identity is consistent.