Gannett | USA TODAY NETWORK · 1 day ago

Director, Growth Strategy

United States

Full-time

Remote

Director/Executive

$100K/yr - $125K/yr

10+ years exp

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Hiring Manager

Necia Razzano, PHR

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Responsibilities

Develop, implement, and execute comprehensive subscriber marketing growth strategies to maximize lifetime value, increase subscriber revenue and volume for local properties, USA TODAY and add-on products (existing and to be developed)

Analyze zero, first, second, and third-party data and customer behavior to identify opportunities to expand audience targeting, personalize messaging, and create dynamic experiences for acquisition prospects

Develop personas to bring to life each target audience and recommend specific messaging for each product and audience, identifying channels and strategies to get them to convert

Create marketing growth strategies for new add-on products like the eNewspaper (a digital replica of the print paper, plus enhanced features), identifying known audiences and new audiences for this product, compelling value propositions to generate conversions from each audience

Partner with acquisition channel leads – briefing them on the cross-channel growth strategy for each product, the way-in with each target audience, and the expected outcomes (new subscriptions, revenue)

Continuously seek and overcome challenges, driving the program to exceed targets and proactively identifying solutions to work around roadblocks

Continuously test and learn, creating testing roadmaps and plans for each product, aligned to business goals, to continually innovate and find new areas of growth

Ensure all marketing growth strategy activities align with overall business objectives and goals

Qualification

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Growth MarketingSubscription Growth StrategiesData AnalysisCRM SystemsMarketing Automation PlatformsProject Management PlatformsRelationship Building