eyeo ยท 14 hours ago
Senior Social Media & Content Specialist - East Coast US / Remote
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Responsibilities
Develop and execute a content strategy aligned with product updates, feature releases, and brand goals
Write and manage blogs, articles, email content, and video scripts to engage and educate customers
Actively follow trends in security, safety, and ad blocking to position the brand as a thought leader
Proactively create and post timely content that resonates with target audiences and showcases domain expertise
Collaborate with influencers to amplify brand reach and authority
Build relationships with key stakeholders in the industry to drive earned media opportunities
Leverage owned and earned channels (e.g. Facebook, Instagram) to drive organic traffic and customer engagement
Build brand authority by consistently producing high-quality, relevant content
Promote product updates and feature releases across all relevant platforms
Manage the blog to ensure consistent publishing and alignment with SEO and brand goals
Monitor performance across non-paid channels and refine strategies based on data insights
Use analytics tools to track organic traffic, engagement, and conversion metrics
Qualification
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Required
Proven experience in content creation and strategy
Excellent writing skills for blogs, articles, email campaigns, and video scripts
Familiarity with industry trends in security, safety, and ad-blocking (or similar domains)
Experience building and managing relationships with influencers
Strong project management skills and the ability to juggle multiple initiatives
A data-driven approach to optimizing content performance and audience engagement
Preferred
Experience with video content creation and editing
Knowledge of email marketing tools and strategies
A background in social media management or public relations
Familiarity with tools like Google Analytics, SEMrush, or Ahrefs
A creative mindset with the ability to produce innovative and engaging content
Benefits
Health insurance
Choice of hardware
Paid vacation days
Professional development and relocation budget
Sabbatical leave