200+ applicants

Company

Because · 9 hours ago

Growth Marketing Analyst

California, United States

Full-time

Remote

Entry, Mid Level

$70K/yr - $95K/yr

2+ years exp

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Consumer GoodsHealth Care

Hiring Manager

Stephanie Cleverly

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Responsibilities

Analyze subscription trends, retention drivers, and customer behavior to inform actionable strategies.

Monitor retention KPIs and improve and create new analytics dashboards to track and report progress.

Support the development and execution of win-back campaigns to re-engage churned customers through digital and offline channels.

Partner with cross-functional teams to identify opportunities for increasing customer lifetime value (LTV), payback as well as other key profitability metrics

Assist in designing the next iteration of the loyalty program by leveraging data insights to develop value-driven offerings.

Monitor program performance, member engagement, and redemption behaviors to inform enhancements and customer-centric innovations.

Collaborate with product, marketing, and customer service teams to align the loyalty program with broader business objectives.

Evaluate and recommend optimizing customer journeys through Klaviyo (SMS and email), ensuring targeted and effective lifecycle marketing flows.

Design and support the implementation of direct mail programs , coordinating personalized offers and messaging to supplement digital strategies.

Collaborate with marketing teams to execute and evaluate campaigns that drive engagement and reduce churn.

Design and execute A/B and multivariate tests to improve retention and marketing performance.

Leverage SQL and Looker to conduct in-depth analyses and provide actionable insights.

Support the implementation of advanced analytics techniques (e.g., regression analysis, cohort modeling, or predictive analytics).

Write and optimize SQL queries to extract data from various sources.

Use Looker or similar BI tools to create and maintain dashboards for self-service analytics.

Utilize basic coding skills (e.g., Python, R) to support advanced analytics or automation of workflows.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SQLLookerData VisualizationECommerce MetricsA/B TestingBusiness Intelligence ToolsData AnalysisPythonRCross-functional Collaboration

Required

Minimum 2 years of relevant experience in eCommerce, business analysis, or a similar role.

Proficiency in SQL for data extraction, manipulation, and analysis.

Strong understanding of data visualization and Business Intelligence (BI) tools (e.g., Tableau, Looker, Power BI).

Ability to analyze large datasets to derive actionable insights and trends and use data-driven insights to identify and solve business challenges.

Strong understanding of eCommerce metrics such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and cart abandonment rates.

Bachelor’s degree in Business, Analytics, Computer Science, or a related field (or equivalent experience).

Ability to collaborate cross-functionally with marketing, sales, and product teams.

Benefits

Comprehensive healthcare, including medical, dental, and vision

401K with a 4% match

Flexible PTO

Remote-first company

Company-paid life insurance

Paid parental leave

Annual offsite gathering to see your colleagues in person!

Company

Because

At Because, we celebrate older adults and their ever-evolving lives. Our mission is to empower our customers to lead independent and fulfilling lives.

Founded in 2017

Redwood City, California, USA

11-50 employees