BEESY Strategy · 1 day ago
Senior Market Research Manager – Qualitative Focus
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Responsibilities
Qualitative Research Leadership: Design, manage, and execute complex qualitative research studies, while maintaining strong communication and collaboration with cross-functional internal research teams.
Client Management and Collaboration: Maintain and grow strong relationships with clients, define research objectives, and deliver impactful insights to address business questions.
Data Analysis and Reporting: Synthesize findings into clear, actionable recommendations and present insights to internal teams and senior client stakeholders.
Adaptability and Creativity: Innovatively address research challenges and adapt methodologies to meet dynamic project demands.
Industry Expertise: Leverage in-depth knowledge of the pharmaceutical industry, including regulatory frameworks, competitive landscapes, and customer dynamics, to inform research approaches.
Continuous Improvement: Stay abreast of emerging trends in qualitative research methods and tools to innovate and optimize research practices.
Qualification
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Required
Extensive knowledge of qualitative market research methodologies
Bachelor’s degree in Behavioral Science, Behavioral Economics, Marketing, Business, Psychology, Sociology, or related fields.
5+ years in qualitative market research, with a strong focus on the healthcare/pharmaceutical industries.
Exceptional problem-solving abilities, attention to detail, and the ability to translate complex data into actionable insights.
Ability to manage multiple workstreams, drive end-to-end research tasks, and provide mentorship / guidance for team growth.
Proficiency in working with a virtual team environment, contributing to the timely delivery of multiple projects.
Strong verbal and written communication skills, with experience presenting findings to senior stakeholders.
Familiarity with the competitive healthcare and pharmaceutical landscapes, including HCP and patient research.
Knowledge of healthcare market access, payer dynamics, and regulatory considerations.
Preferred
Advanced degree (MBA, MS, or equivalent) in a relevant discipline is preferred.