V2 Strategic Advisors · 8 hours ago
Strategic Sales Specialist
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Responsibilities
Proactively identify and engage high-value prospects through multi-channel outreach (email, phone, text, and other platforms).
Collaborate with Sales, Marketing, and Business Development to refine lead generation strategies and identify target audiences.
Develop and execute personalized outreach sequences, maintaining alignment with V2’s branding and value proposition.
Utilize tools like Salesforce, LinkedIn, and data analytics to research and engage with potential clients.
Cultivate relationships with prospects to understand their needs and schedule qualified meetings for the Sales team.
Leverage Salesforce Account Engagement (formerly Pardot) to build and manage segmentation lists, nurturing campaigns, and automated engagement journeys.
Optimize marketing automation workflows, reduce manual tasks, and ensure compliance with data privacy regulations.
Monitor campaign performance and implement improvements based on data-driven insights.
Work closely with Sales, Marketing, and Leadership to align strategies and ensure smooth handoffs.
Share insights on customer needs to enhance sales strategies and improve customer satisfaction.
Assist in identifying upselling and cross-selling opportunities while supporting the sales process.
Participate in team discussions, industry events, and knowledge-sharing sessions to stay informed on emerging trends.
Maintain accurate prospect and client data within Salesforce CRM.
Track lead lifecycle metrics and recommend outreach improvements based on performance analysis.
Continuously seek ways to enhance tools and workflows for improved efficiency.
Qualification
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Required
2–3 years of marketing automation experience (preferably with Salesforce Account Engagement/Pardot).
Familiarity supporting a sales or BDR team in a lead generation capacity.
Demonstrated proficiency with marketing automation platforms, CRM systems (Salesforce strongly preferred), and best practices in lead nurturing, segmentation, and multi-channel outreach.
Experience with sales engagement tools and multi-touch outreach strategies is highly desirable.
Exceptional written and verbal communication skills.
Comfortable and strategic on the phone and across digital channels, with the ability to craft compelling messaging for various audiences.
Thrives in a dynamic, fast-paced, startup-like environment.
Open to feedback, collaborative, and eager to innovate.
Adaptable and resourceful, with a willingness to think outside the box and embrace new technologies and strategies.
Exhibits curiosity, adaptability, and a willingness to challenge conventional approaches.
Committed to continuous improvement and professional growth.
Benefits
Competitive pay
Bonus structure
Benefits package options
Focus on personal wellness for our team members
Company
V2 Strategic Advisors
V2 is a boutique management and technology consultancy firm.
Funding
Current Stage
Growth StageRecent News
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