Swooped · 9 hours ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

$136K/yr - $225K/yr

8+ years exp

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Responsibilities

Formulate and implement a comprehensive plan to meet essential pipeline goals, while consistently updating the organization on progress and key metrics.

Identify and pursue new growth avenues to advance the business. Utilize available resources and tools to overcome these challenges, always open to creative solutions.

Manage the marketing calendar, ensuring alignment with creative campaign efforts. Projects may include high-visibility campaigns, virtual and in-person events, and sponsorship initiatives. Collaborate closely with Content, Customer, and Product teams to ensure messaging, timing, and execution are effectively coordinated.

Enhance distribution efforts by managing and refining the paid promotion strategy, optimizing paid advertising campaigns, and discovering new channels to engage the target audience.

Exhibit comfort in working with KPIs and analyzing data for pipeline forecasts and outcome evaluations. Craft insightful dashboards to guide strategic decisions effectively.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS MarketingGo-to-market strategiesLead generationData analysisKPI managementStrategic thinkingProject management

Required

8-10 years of experience in marketing and growth, with a focus on B2B SaaS.

Proven ability to drive leads and opportunities for large-scale businesses successfully.

Strong strategic thinking capabilities, coupled with the proficiency to develop and implement effective go-to-market strategies.

A hands-on approach, willing to engage with the specifics.

High output and urgency in performance.

Passionate about building something exceptional in collaboration with a team, holding oneself accountable with a proactive mindset.

Excellent communication and interpersonal skills, adept at building relationships and influencing stakeholders.

Benefits

The firm contributes 90% toward medical, dental, and vision insurance and 75% for dependent coverage.

Additional benefits include life and disability insurance, access to One Medical, a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.