Touchlight · 18 hours ago

Marketing Manager, Campaigns & Content

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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BiopharmaBiotechnology

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Responsibilities

Design and execute key marketing campaigns aligned with commercial goals.

Utilize tools like HubSpot, Salesforce, and social media platforms to manage, execute, and track campaigns.

Analyze campaign performance using analytics tools and implement data-driven optimizations.

Develop and manage the annual content calendar, including the creation of engaging written materials.

Optimize distribution channels to maximize reach and engagement.

Coordinate cross-digital promotion efforts to enhance campaign visibility.

Create and support the creation of traditional and digital sales tools (e.g., presentations, infographics, brochures, videos) to support the Business Development team.

Ensure all marketing collateral aligns with brand standards and campaign objectives.

Monitor and analyze key marketing metrics to assess performance.

Collaborate with the Marketing team to prepare and present monthly departmental reports.

Qualification

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Marketing strategy developmentSalesforceHubSpotProject managementLife sciences experienceContent creationData analysisDigital marketing