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Company

Transamerica · 8 hours ago

Sr. Marketing Specialist, Portfolio Management

United States

Full-time

Remote

Mid, Senior Level

$72K/yr - $80K/yr

5+ years exp

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Responsibilities

Manage digital and promotional activities related to strategy, execution and reporting.

Execute campaigns to drive growth strategies for assigned products and channels as well as production overflow for updates to existing assets, including regulatory requirements and visual identify updates.

Partner with Sales, Marketing, and Product to kick off assigned projects, manage stakeholder and Compliance reviews, finalize and post assets.

Support Portfolio Management efforts including forecasting and prioritization; help create plans based on learnings and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.

Report on productivity, priorities, issues, and opportunities for improvement.

Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.

Collaborate with cross-functional leaders and teams to ensure delivery of superior customer service and operational excellence.

Serve as an internal escalation point for project related issues.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingDigital MarketingCampaign ExecutionProject ManagementAdobe WorkfrontContent Management ToolsSalesforce Marketing CloudFinancial Services ExperienceDigital Platforms UnderstandingChange ManagementRelationship Building

Required

Bachelor’s degree in marketing, business, communications, or equivalent experience

Five years of experience in marketing communications, digital marketing or project management

Experience developing and executing digital campaigns, marketing programs and complex projects

Thorough understanding of traditional and digital platforms

Technical acumen to design campaigns that optimize the use of marketing platforms

Creative thinker

Excellent communication and relationship building skills

Organizational skills and the ability to manage multiple projects in a fast-paced environment

Preferred

Experience with Adobe Workfront

Experience with change management

Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront

Financial services industry experience

Benefits

Competitive Pay

Bonus for Eligible Employees

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & Development Opportunities

Paid Time Off starting at 160 hours annually for employees in their first year of service.

Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

Adoption Assistance

Employee Assistance Program

College Coach Program

Back-Up Care Program

PTO for Volunteer Hours

Employee Matching Gifts Program

Employee Resource Groups

Inclusion and Diversity Programs

Employee Recognition Program

Referral Bonus Programs