63 applicants

Company

Kindred Bravely · 9 hours ago

CRM & Loyalty Manager (US - Remote)

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $125K/yr

5+ years exp

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CommunitiesE-Commerce

Growth Opportunities

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Responsibilities

Own and drive the overarching CRM strategy across key channels, including email, SMS, direct mail, and loyalty programs, ensuring cohesive and data-driven campaigns that enhance customer engagement and retention.

Utilize advanced data analytics from multiple platforms (Klaviyo, Attentive, Shopify, Lifetimely, Tydo) to identify customer insights, trends, and opportunities for improving customer retention and loyalty.

Shape, implement, and support an innovative and comprehensive strategy for a loyalty and referral program, ensuring its successful implementation in collaboration with the eCommerce team and evaluating success and optimization post-launch to drive continuous improvement.

Continuously improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing, driving higher engagement, conversion rates, and improved customer retention.

Manage and test behavioral-based marketing automation via email and SMS to improve conversion and find new retention revenue opportunities.

Utilize subscriber behavioral data to identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn.

Oversee on-site lead capture efforts with a comprehensive lead nurturing strategy, optimizing conversion rates and customer acquisition through personalized, data-backed approaches.

Partner with the Paid Media team to identify customer opportunities and co-create innovative strategies for re-engagement, driving customer loyalty and reducing churn.

Own weekly and monthly reporting across all CRM channels, continuously analyzing performance metrics to identify optimization opportunities and enhance campaign results.

Oversee email and SMS marketing calendar and go-to-market strategy in partnership with the Email Marketing Specialist.

Collaborate with Site Merchandising and Paid Media to implement learnings and improve customer experience,

Conduct customer surveys, analyze findings, and work with cross-functional partners to act on insights, ensuring feedback is integrated into future marketing initiatives.

Refine customer journey maps, identifying critical touchpoints and areas for improvement across the lifecycle.

Manage and mentor the Email Marketing Specialist, fostering a collaborative and high-performing CRM marketing function.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM strategyECommerce analyticsEmail marketingSMS marketingLoyalty program managementData analysisExcel skillsKlaviyoAttentiveShopifyTeam managementCustomer journey mapping

Required

Bachelor’s degree in a related field (e.g. Marketing, Communications, Business)

5+ years hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce, preferably within apparel, wellness, or CPG brands

2+ years team management experience

Exceptional data analysis and Excel skills

Proficiency in GA4

Effective communication and presentation skills

Preferred

Klaviyo, Attentive, and Shopify experience preferred

Experience with a wide range of loyalty and referral platforms a plus

Looker experience a plus

Benefits

Employer-sponsored Medical, Dental, and Vision as well as voluntary benefits, including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.

Retirement and charitable donation matching.

Paid parental leave program after 1 year.

Monthly 'Random Act of Generosity'.

40% off product discounts on the Kindred Bravely and 15% off for friends and family!