Cisive · 14 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Develop and maintain a deep understanding of Cisive’s products, market position, and competitive landscape.

Create initial product messaging and positioning differentiating Cisive in the market and arms our GTM teams with the collateral they need to win.

Partner with sales and product teams to gather insights and feedback on product features and customer needs.

Lead the development and execution of go-to-market strategies for new product launches.

Create compelling product marketing collateral, including sales decks, case studies, and white papers.

Train and enable the sales team on product positioning, messaging, and competitive differentiation.

Conduct deep voice of customer research and report findings and recommendations back to executive team.

Conduct ongoing market research and white space and competitive analysis to inform product development and marketing strategies.

Measure and report on the success of product marketing initiatives, optimizing for better engagement and conversion.

Expand Cisive’s thought leadership in the HR tech space through product-focused content and campaigns.

Qualification

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B2B Product MarketingGo-to-market strategiesProduct positioningProduct launchesMarket researchCompetitive analysisCustomer insightsData-driven decision makingCross-functional collaboration