Kelly · 9 hours ago

Marketing Manager in upstate New York

Rochester, NY

Full-time

Remote

Senior Level

$49/hr - $50/hr

5+ years exp

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OutsourcingProfessional Services

No H1B

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Responsibilities

Write compelling copy illustrating our integrated pharmacy and care management programs as best-in-class.

Connect brokers and employers to the value and benefits of our pharmacy line of business.

Raise brand perception of our pharmacy programs through content development, including white papers, blogs, emails, op-eds, collateral development, website content, and campaign messaging.

Manage partnerships with internal and external agencies for creative development, production, fulfillment, media buying, and planning.

Oversee corporate brand standards, including product naming, messaging, and graphic identity client business.

Prepare clear, concise Marketing Briefs to align internal stakeholders, marketing strategies, and campaign execution.

Understand business segment and target audience needs, staying informed of category trends and competition to provide strategic insights.

Lead and manage development of campaign plans, deliverables, timelines, and budgets.

Communicate and present campaigns, progress, and results, obtaining feedback from stakeholders.

Lead matrixed teams including marketing, sales, corporate communications, and operations leadership for role clarity and execution.

Ensure timely creation and production of critical brand/product communications using message simplification principles.

Serve as a brand steward, understanding and communicating brand guidelines and standards for an enhanced customer experience.

Perform other functions as assigned by management.

Qualification

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Marketing ManagementCopywritingB2B WritingContent DevelopmentAP Style KnowledgeCreative Concept DevelopmentProject Management