92 applicants

Company

G-P · 11 hours ago

Director of Product Marketing, Emerging Products

United States (Remote-First)

Full-time

Remote

Director/Executive

10+ years exp

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Computer Software

Comp. & Benefits

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Responsibilities

Champion customer-centric thinking to help G-P deeply understand and address the needs of B2B SaaS buyers.

Develop detailed personas and customer journeys, ensuring marketing strategies align with the decision-making processes of target audiences.

Translate highly technical and AI-driven product features into compelling, value-based messaging tailored to buyers’ business needs.

Craft differentiated narratives that resonate with C-suite executives, HR professionals, and other key decision-makers in the global hiring space.

Develop positioning frameworks for different use cases, industries, and market segments to drive relevancy and adoption.

Collaborate with product teams to ensure technical advancements align with customer needs and market opportunities.

Provide strategic insights for integrated marketing campaigns that emphasize the real-world impact of G-P’s platform and its innovative technologies.

Partner with the brand, creative, and demand generation teams to design campaigns that attract and convert high-value buyers.

Lead efforts to tell a cohesive story around G-P’s advanced features, particularly AI and emerging technologies, making them accessible and compelling to non-technical buyers.

Create and refine content, including white papers, webinars, and product videos, that demonstrate technical capabilities in business terms.

Design strategies to drive self-serve adoption, trial conversion, and activation for technical features and tools.

Socialize user insights to improve onboarding, retention, and customer experience for PLG users.

Build and maintain exceptional relationships with product, engineering, marketing, and sales teams to align efforts and ensure marketing success.

Act as a translator between technical and non-technical teams to ensure messaging clarity and consistency.

Define, track, and analyze KPIs to measure the success of product marketing initiatives.

Use data to optimize messaging, campaigns, and go-to-market strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaSAI TechnologiesGTM StrategiesPLG StrategiesTechnical StorytellingCustomer SegmentationMetricsContent CreationCross-Functional CollaborationRelationship Building

Required

10+ years of product marketing experience in B2B SaaS, with a proven ability to market highly technical products to business-focused buyers.

4+ years leading high-performing teams.

Demonstrated expertise in crafting value-driven narratives for AI-powered features and emerging technologies.

Proven success in driving adoption of technical solutions across the spectrum of PLG strategies through enterprise marketing.

Exceptional storytelling skills with the ability to distill complex technical features into benefits that resonate with business buyers.

Expertise in creating GTM strategies for technical products that integrate seamlessly with both sales and PLG motions.

Ability to tailor messaging for different use cases, industries, and customer segments.

Strong relationship-building and collaboration skills across technical and non-technical teams.

Familiarity with AI technologies, PLG metrics (e.g., activation rates, trial conversion, NPS), and tools that support product adoption and engagement.

Experience working closely with engineering and product teams to align technical roadmaps with marketing efforts.

Demonstrated use of analytics, metrics, and benchmarking to drive decisions.