Foxen · 10 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesFinancial ServicesInsurance
Hiring Manager
Logan Lamb
Insider Connection @Foxen
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Responsibilities
Develop and execute go-to-market strategies for new product launches and feature updates to drive awareness and adoption in the market.
Assist in cross-functional work with product and sales teams to define launch goals, messaging, and success metrics.
Craft compelling product positioning, messaging, and value propositions tailored to our target audiences.
Translate our product developments and features into clear and easy-to-understand customer benefits
Conduct market research to understand customer needs, competitive landscape, and emerging trends. Gather insights through interviews, surveys, and usage data to refine messaging and strategy.
Create and maintain sales collateral, including presentations, product sheets, and competitive battlecards.
Train sales, customer success, and relationship management teams on product messaging, positioning, and use cases.
Collaborate with other Marketing team members to produce blogs, whitepapers, videos, and other materials that support the buyer’s journey.
Partner with customer success to create onboarding materials, tutorials, and retention campaigns.
Act as the bridge between the product team and customer-facing teams, ensuring alignment on roadmap priorities and feedback loops.
Work closely with demand generation to develop campaigns that drive pipeline growth.
Stay updated on industry trends, regulations, and competitive landscape to identify new opportunities and potential threats
Act as a subject matter expert on the multifamily property management technology market.
Qualification
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Required
5-7 years of experience in product marketing, preferably in a tech startup or SaaS environment.
Proven ability to craft clear and compelling product messaging and positioning.
Strong project management skills with the ability to manage multiple priorities.
Exceptional communication and storytelling skills, with a focus on customer-centric messaging.
Experience working with sales teams and enabling them to succeed through effective materials and training.
Data-driven mindset with familiarity in tracking KPIs (e.g., product adoption rates, campaign ROI).
Act as a subject matter expert on the multifamily property management technology market.
Preferred
Familiarity with tools like Salesforce, Marketing Automation, Google Analytics, or similar platforms preferred.
Experience in multifamily property management technology or insurance technology is a plus.
Benefits
Your choice of three health insurance plans
Voluntary dental
Vision
Short-term disability
Long-term disability
Life insurance
Paid time off
Paid holidays
A 401k with 4% company match
A yearly learning & development stipend
Company
Foxen
Foxen is a provider of risk management software, insurance verification, and monitoring services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$44MKey Investors
Summit Partners
2022-06-02Series A· $44M
Leadership Team
Jay Harkrider
Co-Founder and CEO
Jordan Novak
Channel Partnerships Account Executive - West Coast
Company data provided by crunchbase
