Phillips Law Group · 1 day ago
Chief Marketing Officer
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Responsibilities
Develop and implement a comprehensive marketing strategy aligned with business goals. Lead, inspire, and mentor a team of marketing professionals across digital, product, content, and brand marketing.
Build and maintain a strong brand presence in the market. Oversee campaigns that increase brand awareness and position Phillips Law Group as a leader in our industry.
Design and execute campaigns to acquire new customers and retain existing ones, using data-driven insights to optimize performance across channels.
Drive digital transformation initiatives, including SEO, PPC, email marketing, social media, and other digital channels to maximize reach and ROI.
Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth. Track industry trends and adapt strategies accordingly.
Oversee the marketing budget, ensuring resources are allocated effectively to maximize impact and achieve marketing objectives.
Qualification
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Required
Bachelor’s degree in marketing, Business, or a related field; MBA preferred
Proven experience as a CMO or in a senior marketing role, with 7+ years in leadership
Possess extensive knowledge of Google Ads, SEO, YouTube, and social media marketing
Have proven experience leading a digital marketing department with a substantial budget
Stay current with industry trends, tools, and best practices
Demonstrate excellent project management skills, with the ability to prioritize and deliver on multiple initiatives
Have a strong track record of keeping staff motivated, engaged, and accountable
Self-motivated, collaborative team player with a passion for continuous learning and professional growth
Analytical mindset with the ability to interpret data and use it to make informed decisions
Preferred
MBA preferred
Experience with platforms like Salesforce or Domo is a plus