Tenable · 6 hours ago
Senior Director, Content Marketing
US - Remote - Massachusetts
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$184K/yr - $245K/yr
15+ years exp
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Responsibilities
Develop and manage a holistic content framework to build brand awareness and permission with CISOs other C-level executives while driving consistency across all assets.
Support demand and pipeline creation with specific content initiatives for the various stages of the buyer’s journey.
Measure and analyze content’s impact on pipeline and business growth.
Write and edit compelling short-form copy for digital ads, partnering with the creative and digital teams to measure, track and consistently improve results.
Develop and roll out an a/b testing strategy to quickly experiment with new concepts and approaches.
Produce and launch exceptional web copy to build a consistent and powerful brand narrative and ensure SEO best practices.
Leverage data to measure performance, synthesize insights and drive strategic improvement across all programs.
Manage creative marketing agency, contractors and other vendors as required.
Qualification
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Required
15+ years in content marketing, corporate marketing, journalism or related experience
7+ years’ experience as a direct people manager
Excellent verbal, written, interpersonal and problem-solving skills
Deep expertise in building, launching and managing holistic content strategies that drive audiences to act
Extensive experience across multiple content formats, from digital ad copy to web, white papers to emails
Experience working with revenue marketing, sales and partners
Ability to curate, interpret and leverage data to drive strategic improvements and secure buy-in from key decision-makers
Ability to collaborate in a highly matrixed environment with many different stakeholders, including all levels of management
Capacity to balance multiple projects with aggressive deadlines at the same time
Bachelor's degree in marketing, journalism, communications, English or equivalent
Preferred
Experience managing other people managers preferred
Benefits
Medical, dental, vision, disability and life insurance
401(k) retirement savings with company match
An employee stock purchase plan
An employee referral program
Flexible spending accounts
An Employee Assistance Program (EAP)
Education assistance
Parental leave
Paid time off (PTO)
Company-paid holidays
Health and wellness events
Community programs
Company
Tenable
Tenable helps organizations to understand and reduce their cybersecurity risk across the full range of modern computing assets.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$565.44MKey Investors
Insight PartnersAccel
2020-07-29Post Ipo Equity· $255.6M
2018-07-26IPO
2017-07-03Secondary Market
Leadership Team
Amit Yoran
CEO
Mark Thurmond
Interim Co-Chief Executive Officers
Recent News
GlobeNewswire News Room
2024-12-09
Seeking Alpha
2024-12-05
2024-11-19
Company data provided by crunchbase
