Be an early applicantLess than 25 applicants

Company

HarperCollins Christian Publishing · 8 hours ago

Publicity Director

United States

Full-time

Remote

Director/Executive

$95K/yr - $120K/yr

7+ years exp

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Responsibilities

Develop targeted publicity campaigns for 18-20 authored titles annually and general awareness campaigns for 8-10 proprietary titles.

Identify media opportunities for authors/books, creating tailored pitches and press releases for each outlet.

Pitch and secure media coverage across print, radio, digital, podcasts, and TV for author/titles.

Build and maintain media relationships (national, regional, and local) to support ongoing coverage.

Write and distribute Marketing and Publicity Updates (MPUs) on a set schedule.

Collaborate with marketing and publicity teams across HCCP to align strategies and share insights.

Assess project viability early in development, considering author platform, media interest, pitch angles, and content opportunities for sales meetings.

Research and expand media contacts to discover new outlets for coverage.

Create PR plans, sales presentations, and materials for key sales conferences.

Represent the Gift Dept at industry events, including conferences, media pitching trips, author appearances, and book signings.

Set measurable publicity goals for each project, managing author expectations through clear, consistent communication.

Coordinate author media tours, managing schedules and logistics.

Oversee publicity budgets for assigned titles, ensuring alignment with overall marketing goals.

Research and manage external publicity firms as needed for specific projects.

Travel as necessary.

Qualification

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Public RelationsMedia PitchingDigital PRMedia RelationshipsMedia Engagement PlatformsProject ManagementBudget ManagementChristian Publishing Experience

Required

Working knowledge of crafting and delivering professional pitches and news releases to national media outlets.

Knowledge of media contact and engagement platforms such as Meltwater and Cision required; proven success with digital PR outlets required.

7+ years working in public relations and/or transferrable work experience with an emphasis placed on booking top-tier media in both traditional and digital outlets.

3+ year’s national media pitching experience is desired booking top-line media in both traditional and digital outlets.

Bachelor’s degree in Public Relations, Advertising, Marketing, Communications, Journalism or related field.

Keen understanding of publicity and its function is required.

Excellent written and verbal communication skills.

Detail oriented and highly organized.

Ability to think creatively and strategically.

Strong project management skills.

Proficiency in making presentations to small and large groups.

Ability to write strong/winning media pitches.

Ability to work within a highly collaborative team environment is essential.

Basic budget skills.