ZwitterCo · 8 hours ago

Demand Generation Strategist

United States

Full-time

Remote

Mid Level

3+ years exp

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Insider Connection @ZwitterCo

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Use tools like 6Sense, LinkedIn, and other platforms to identify and profile companies and decision-makers in target markets

Write and manage targeted email sequences in HubSpot tailored to different buyer personas.

Prospecting to target industries, delivering engaging initial pitches and handling objections to spark interest.

Engage and nurture prospects via LinkedIn to grow contact lists and build lasting relationships

Confidently get on calls with cold leads, discuss ZwitterCo’s offerings, understand their water treatment challenges, and ask insightful questions to assess fit

Prioritize and manage Marketing Qualified Leads (MQLs) in the CRM, ensuring timely follow-up and systematic nurturing to move leads toward Sales Qualified Lead (SQL) status

Work closely with sales to provide detailed insights from lead conversations, helping refine strategies and improve close rates

Identify potential prospects through market research, industry events, and online research

Conduct targeted customer research to understand needs and pain points

Develop the process for BDRs to prospect successfully and efficiently by actively engaging with leads and collecting data

Collaborate with the sales team to learn scripts, discovery questions, and messaging to align sales and marketing efforts

Provide feedback to the marketing team on first-call messaging, target audiences, and campaign strategies to improve conversion rates

Assist in Account-Based Marketing (ABM) campaigns to strategically target high-value accounts, using insights from tools like HubSpot Insights

Continuously improve first-call messaging by analyzing customer needs and feedback

Quickly learn the membrane space, especially RO membranes, and speak confidently to end users and OEMs about technical and operational benefits during initial calls

Monitor website activity via HubSpot Insights and identify engagement trends for nurturing and campaign targeting

Maintain a test and learn approach and an inclination for action to continually optimize and accelerate performance

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand Generation StrategyLead QualificationHubSpotLinkedInCold CallingTechnical ResearchAccount-Based MarketingAI Tools CuriosityIndustrial B2B ExperienceWater Industry Knowledge

Required

Bachelor’s Degree, ideally in Business Administration, Marketing or a related field

3-5 years’ experience working in a customer facing role

Advance proficiency with marketing and sales tools such 6Sense, LinkedIn, and similar platforms

Strong experience managing HubSpot email campaigns and CRM systems for lead organization and nurturing

Wide range of interpersonal and customer interaction skills with the ability to confidently lead cold calls and ask probing questions to articulate and sell a vision

Demonstrated ability to research and learn technical concepts quickly, especially in industrial sectors

Experience in aligning sales and marketing efforts to improve lead-to-close conversion rates

Analytical skills to monitor campaign performance, track MQLs, and provide actionable insights.