Be an early applicantLess than 25 applicants

Company

Teladoc Health · 17 hours ago

Senior Director, Health Plan Business Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$175K/yr - $195K/yr

12+ years exp

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Health CareMental Health

H1B Sponsor Likely

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Responsibilities

Analyze health plan market trends, competitive intelligence, and buyer/client insights to deeply understand health plan buyers’ needs, preferences, and pain points/opportunity areas; refresh through annual strategic planning cycle.

Apply a strong understanding of health plan buyers’ unique challenges and opportunities – keeping current with health plan industry developments – to position Teladoc Health as the right partner to solve their evolving healthcare challenges or emerging opportunities

Serve as primary marketing partner to commercial leaders in creating client-specific pursuit plans, positioning, and tactical programs to secure targeted new health plan client partnerships and service expansions.

Recommend strategic health plan marketing programming supporting business growth with health plans as buyer, and, through health plans as a channel partner to reach employer buyers.

Lead health plan B2B marketing team, providing strategic direction, setting annual objectives, offering mentorship, and fostering a collaborative, results-driven environment.

Establish and maintain relationships with key stakeholders in the health plan industry, including executives, decision-makers, and influencers (such as AHIP).

Work effectively within a matrixed organization to create compelling marketing campaigns and content targeted to health plans; includes facilitating broader awareness of health plan buyer needs within supporting marketing functions.

Establish and maintain strong collaborative relationships with health plan business stakeholders including client management, sales, cross-functional marketing partners, solutions strategy, and Teladoc Health senior executives.

Partner with key marketing functions (Campaigns, Content, Marketing Operations, PR/Comms, Paid Media) to establish, monitor, and demonstrate effectiveness of marketing programming; optimize marketing impact

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingHealth Plan MarketingStrategic MarketingHealth Insurance KnowledgeValue-Based CarePopulation Health ManagementRisk AdjustmentMarketing Strategy ExecutionClient ManagementMatrix Organization Experience

Required

Bachelor's degree in marketing, business administration, healthcare administration, or a related field; Master's degree preferred.

12+ years of experience in B2B marketing, with demonstrated focus on marketing to health plan/health insurance companies.

3+ years of experience in a supervisory role.

Deep understanding of health care landscape, including specific knowledge of health plans/insurance companies, products, and trends.

Proven track record of recommending and executing successful marketing strategies targeting health plan audiences to create positive awareness, engagement, demand, lead generation, and influence on client retention, upsell/cross-sell and net new client acquisition.

Excellent communication and executive presentation skills, with the ability to effectively communicate complex concepts and value propositions to diverse audiences.

Demonstrated leadership abilities, including experience leading cross-functional teams, managing direct reports, and driving results in a matrixed organization.

Strategic thinker with a customer-centric mindset and a focus on delivering innovative and differentiated marketing solutions to meet customer needs.

Strong analytical skills, and able to interpret market/client research to inform strategy.

Ability to thrive in a dynamic environment and manage multiple priorities with autonomy.

Preferred

Candidates with understanding of risk adjustment and care quality/gaps in care measurement (e.g., HEDIS, Star Ratings) preferred.

Preferred experience includes value-based care; risk adjustments and risk-based reimbursement models; population health management; and health plan regulatory environments.

Benefits

Performance bonus

Benefits (subject to eligibility requirements) listed here Teladoc Health Benefits 2025

Company

Teladoc Health

Glassdoor

3.5

Teladoc is a telehealth platform that offers primary care, mental health, and chronic condition management services for patients.

Founded in 2002

Purchase, New York, USA

5001-10000 employees

https://teladochealth.com

H1B Sponsorship

Teladoc Health has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (67)

2022 (208)

2021 (202)

2020 (19)