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Company

Mongoose · 7 hours ago

Customer Lifecycle Marketing Director

Buffalo, NY

Full-time

Remote

Director/Executive

$100K/yr - $130K/yr

5+ years exp

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Higher Education

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Responsibilities

Transform Customers into Lifelong Fans: Design and execute a comprehensive lifecycle marketing strategy that drives engagement, boosts retention, and unlocks expansion opportunities. Think onboarding experiences that wow, engagement campaigns that stick, and renewals that feel like celebrations.

Collaborate for Maximum Impact: Partner with Sales, Customer Success, Product Marketing, and Product teams to align lifecycle marketing efforts with broader business goals, ensuring every initiative supports the big picture.

Drive Targeted Campaign Success: Create tailored campaigns that accelerate onboarding, deepen adoption, and ensure seamless renewals—helping customers realize and maximize the value of our platform.

Leverage Marketing Powerhouses: Use account-based marketing and email strategies to build stronger customer relationships, drive meaningful engagement, and achieve growth across every stage of the lifecycle.

Community Building: Build and nurture a vibrant customer community that inspires connection, collaboration, and shared learning through interactive user groups, engaging forums, and exclusive events.

Engagement Programs: Design and implement programs that spark peer-to-peer engagement, empowering customers to exchange ideas, solve challenges, and celebrate their successes together.

Customer Advocacy: Be the trusted voice of the customer, gathering valuable insights and feedback from the community to inform and shape product and marketing strategies, ensuring every decision aligns with their needs and priorities.

Event Planning: Plan, manage, and execute engaging customer-focused events, from virtual webinars to in-person gatherings, designed to inspire and strengthen customer relationships.

Team Collaboration: Partner with internal teams and external agencies to deliver high-quality, educational, and memorable experiences that leave a lasting impact.

Continuous Improvement: Measure event success through real feedback and key metrics, using insights to continuously refine and elevate future initiatives.

Advocacy Program: Build and nurture a customer advocacy program that highlights impactful success stories, testimonials, and case studies showcasing our influence in Higher Ed.

Referral Initiatives: Design and manage referral programs that reward and excite customers, making it enjoyable for them to spread the word and drive new business.

Customer Communication: Develop and maintain engaging customer-facing communication strategies, including newsletters, product updates, and campaigns that keep customers informed and inspired to take action.

Opportunity Identification: Analyze customer behaviors and lifecycle stages to uncover cross-sell and upsell opportunities that align with their needs.

Strategic Collaboration: Partner with Sales to design tailored marketing initiatives that drive meaningful expansion and revenue growth.

Data Analysis: Use data-driven insights to evaluate the effectiveness of lifecycle marketing campaigns, community engagement efforts, and referral programs.

Strategy Optimization: Leverage key findings to refine and enhance strategies, ensuring continuous improvement and impactful results.

Performance Reporting: Regularly report on critical metrics, such as retention rates, engagement levels, referrals, and customer satisfaction, to keep stakeholders informed and aligned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingCustomer SuccessCRM ProficiencyData AnalysisEvent PlanningMarketing AutomationReferral MarketingCollaboration SkillsProject Management

Required

5-7+ years of experience in lifecycle marketing, customer success, or a similar role (bonus points if you’ve worked in Higher Ed!)

A proven track record of driving engagement, retention, and advocacy through creative and impactful programs for existing customers

A passion for building thriving customer communities and inspiring peer-to-peer collaboration

A history of delivering virtual and in-person events that wow attendees and create lasting value

A natural flair for referral marketing and advocacy strategies that turn customers into champions

Proficiency with CRM and marketing automation platforms (HubSpot fans, we’re looking at you!)

Exceptional skills in communication, collaboration, and project management—you get things done and bring teams together

A love for data-driven decisions, with the ability to turn metrics and insights into meaningful actions

A flexible, adaptable mindset that thrives in a fast-paced, remote-first environment

Preferred

High-potential lifecycle marketers with manager-level experience and a strong growth trajectory are also encouraged to apply; this role can flex to a Manager level for the right candidate