Be an early applicantLess than 25 applicants

Company

Rula · 11 hours ago

Head of Patient Marketing (Remote)

Remote - United States

Full-time

Remote

Director/Executive

$239K/yr - $267K/yr

12+ years exp

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Responsibilities

Oversee all aspects of patient marketing.

Develop the strategy for acquiring and retaining patients.

Bring the patient marketing strategy to life.

Collaborate closely with patient strategy and operations to manage growth across the business.

Deploy the right tactics to the right audiences at the right time, in a scalable and sustainable way.

Measure success with a thoughtful, ROI-driven approach.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingMarketing Strategy DevelopmentBudget ManagementLeadership ExperienceUser AcquisitionDigital MarketingCross-functional CollaborationEmail MarketingSMS MarketingMarketplace ExperienceE-commerce ExperienceStartup Environment ExperienceCustomer-obsessed

Required

12+ years of experience in marketing

6+ years of leadership experience, with a proven track record of building or significantly rebuilding a team (team size of at least 10)

8+ years of experience in growth marketing across a variety of channels, including paid (primarily digital) and owned (email, SMS)

Experience managing an annual marketing budget of at least $50M, with multiple channels exceeding $10M+ each

Proven ability to collaborate cross-functionally with operational, product, and analytics teams

Strong analytical skills and financial acumen

Demonstrated success in driving significant growth with 50%+ YoY growth

Track record of launching and scaling new marketing programs or channels

Proven experience in developing and executing comprehensive marketing strategies

Preferred

Comfortable working in ambiguous or evolving environments

Experience in a marketplace business, consumer tech, or e-commerce

Background in a fast-paced growth or mid-stage startup environment

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

401(k) plan access: Start saving for your future

Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

Employee Assistance Program (EAP): Support for your mental and physical health

New hire home office stipend: Set up your workspace for success

Quarterly department stipend: Fund team-building activities or in-person gatherings

Wellness events and lunch & learns: Explore a variety of engaging topics

Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Discounted programs: Fetch, SmartSpend, Ladder, SoFi