M13 · 11 hours ago

Marketing & Communications Lead at Robin AI

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $120K/yr

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Responsibilities

Brand Building: Develop and execute strategies to elevate Robyn’s brand, creating a compelling narrative that resonates with Gen Z and Millennials.

Social Media Ownership: Manage Robyn’s presence across platforms, with a focus on TikTok, Instagram, Twitter, and others where our target audience thrives.

Community Engagement: Build and nurture a vibrant, engaged community around Robyn, fostering loyalty and advocacy.

Growth Campaigns: Design and execute viral campaigns that drive user acquisition and brand awareness.

Collaboration: Partner with the CEO and team to align marketing strategies with broader company goals.

Scrappy Execution: Operate with a bias toward action, demonstrating resourcefulness and independence in driving results.

Qualification

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Marketing LeadershipCultural InsightSocial Media ExpertiseGrowth Marketing