Unique Vacations, Inc. ยท 1 day ago
Content Lead
Miami, FL
Full-time
Onsite
Mid Level
3+ years exp
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Responsibilities
Develop, maintain and execute a comprehensive social media content strategy that aligns with the company's overall marketing goals and brand identity.
Partner with the Global Director of Social Media, Senior Social Media Marketing Manager and social media agencies in the planning and ideation of engaging, informative and visually appealing content for various social media platforms. Including but not limited to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tik Tok, LinkedIn and YouTube.
Manage the content calendar to ensure timely delivery of posts and campaigns, oversee copy and messaging ensuring it aligns with the brand guidelines and maintain a consistent posting schedule.
Monitor social media channels and engage with the audience through comments, messages, and other forms of interactions to foster community engagement and brand loyalty.
Define, develop and produce visions in-house with the design teams, ensuring proper formatting and delivery of final files.
Collaborate with the social team to ensure that every piece of content is relevant and evaluate performance metrics to maximize engagement, reach, and awareness.
Work closely with the paid social team to align organic content with paid campaigns and optimize content for performance-based initiatives.
Collaborate with external teams, such as photographers, production teams, and other departments to deliver content that follows the brand guidelines.
Collaborate with influencers and brand ambassadors to expand the reach and impact of social media campaigns, including analyzing content performance on their channels and creating tailored mood boards to guide their content creation. Participate in weekly calls with social media agencies to ensure copy and content creation alignment.
Monitor industry trends, competitor activities, and user feedback to identify potential content gaps or areas for improvement.
Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to continuously optimize content strategies and explore new opportunities.
Analyze social media metrics and generate reports to measure the effectiveness of campaigns, identify trends, and make data-driven content recommendations for improvement.
Lead brainstorming sessions to generate new content ideas, formats, and campaigns to drive engagement and push creative boundaries.
Provide guidance and support to junior team members, overseeing their work and providing constructive feedback.
May require occasional editing and minimal content creation to support initiatives.
Qualification
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Required
Strong understanding of social media platforms, trends, and best practices.
Excellent written and verbal communication skills, with a keen eye for detail and a strong command of grammar and punctuation.
Proficiency in using social media management tools and analytics platforms to monitor and measure performance.
Creative thinking and the ability to develop innovative content ideas that resonate with target audiences.
Experience in developing and executing successful social media campaigns across various platforms.
Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
Ability to adapt quickly to changing priorities and work effectively in a fast-paced environment.
Must have a valid Passport and the ability to travel internationally. Travel frequency is occasional and based on production shoots.
Bachelor's degree in marketing, communications, or a related field.
3+ years proven work experience in social media management, content creation, or a similar role.
Preferred
Knowledge of SEO principles and practices as they relate to social media content is a plus.
A portfolio or examples of previous social media content work is highly desirable.
Benefits
Health
Dental
Vision
Employer paid life insurance, STD, and LTD
Sick days
Vacation days
9 Holidays
Tuition assistance
Parental leave
401K plan with a company match
Company
Unique Vacations, Inc.
Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts.
Founded in 1981Miami, Florida, US
201-500 employeesH1B Sponsorship
Unique Vacations, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageLeadership Team
Andrew Blanco
Chief Operating Officer
Liz Kaiser
Vice President, Brand Development & Strategic Partnerships
Company data provided by crunchbase
