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Company

Schneider Electric · 1 day ago

Sustainability Content Lead

Louisville, KY

Full-time

Hybrid

Mid Level

$96K/yr - $144K/yr

3+ years exp

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ElectronicsEnergy

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Develop and execute the content needs within our software products collaboratively with the product and customer success teams, optimizing for user engagement and new user growth.

Content in support of our software products includes, but is not limited to articles, guides, eBooks, emails, newsletters, webinars, and videos.

Develop and execute a content marketing strategy that aligns with the company's goals and target audience's needs.

Coordinate and maintain the marketing content calendar to ensure timely publication of high-quality content across various channels that resonates with our audience.

Manage and update website content to ensure accuracy, freshness, and alignment with brand messaging.

Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for user experience across all channels.

Stay up to date with content marketing trends, SEO updates, and industry best practices to keep our content strategy ahead of the curve.

Stay up to date with sustainability and renewable energy developments in the market to maintain strong subject matter expertise.

Contribute to the creative brainstorming of campaign ideas, promotional concepts, and content topics.

Track ongoing user traffic and user growth and content engagement, recommending improvements and reporting on results.

Monitor the new user welcome series and make recommendations for improvement focused on engagement and software logins.

Use testing and growth hacking principles to formulate and test hypotheses for improved content conversions.

Analyze content performance metrics and use insights to optimize strategies and increase engagement and conversions.

Implement SEO best practices to enhance the visibility and ranking of our website and blog content in search engines.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Sustainability expertiseContent marketing experienceCopywriting skillsWordPress familiarityMarketing automation toolsProject management skillsEditing skills

Required

Sustainability and/or renewable energy subject-matter expertise is required.

3-5 years of experience in copywriting or content marketing is essential.

Excellent writing, editing, and communication skills, with a keen eye for detail.

Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

Familiarity with WordPress content management systems and marketing automation tools.

Preferred

Experience marketing software and/or promoting digital products a plus.

Creative thinker with the ability to generate innovative ideas and translate them into effective marketing content.

Benefits

Medical (with member reward points)

Dental

Vision

Basic life insurance

Benefit Bucks (credits to apply towards your benefits)

Flexible work arrangements

Paid family leaves

401(k) + match

Well-being and recognition (including service anniversary) programs

12 holidays per year

15 days of paid time off per year (pro-rated in the first year of employment based on start date)

Opportunity to purchase company stock (eligibility depends on start date)

Military leave benefits

Company

Schneider Electric

Glassdoor

4.3

Schneider Electric specializes in the digital transformation of energy management and automation.

Founded in 1836

Rueil-malmaison, Ile-de-France, FRA

10001+ employees

https://www.se.com

H1B Sponsorship

Schneider Electric has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (91)

2022 (97)

2021 (129)

2020 (110)