67 applicants

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Company

Material · 9 hours ago

Director Marketing Analytics Customer Engagement

United States

Full-time

Remote

Lead/Staff, Director/Executive

$98K/yr - $130K/yr

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Brand MarketingMarket Research

H1B Sponsor Likely

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Responsibilities

Analyze and interpret complex data sets to provide actionable insights and strategic recommendations.

Execute custom market research projects following a disciplined framework, while maintaining the flexibility to pivot as needed.

Innovate and adapt traditional survey project processes to accommodate new, diverse data types and project requirements.

Collaborate with cross-functional teams to integrate behavioral data and media testing/measurement insights.

Lead campaign measurement projects that leverage a cookied approach, bringing a keen understanding of advertising, effective advertisement placement, and the ability to link advertising strategies to campaign performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalyticsStrategic ThinkingData VisualizationStatistical AnalysisAdvertising KnowledgeProject ManagementPythonRMedia TestingBehavioral Data Analysis

Required

Analyze and interpret complex data sets to provide actionable insights and strategic recommendations.

Execute custom market research projects following a disciplined framework, while maintaining the flexibility to pivot as needed.

Innovate and adapt traditional survey project processes to accommodate new, diverse data types and project requirements.

Collaborate with cross-functional teams to integrate behavioral data and media testing/measurement insights.

Data Analytics: Expertise in analyzing complex data sets to derive actionable insights and drive business decisions.

Strategic Thinking: Understanding of media activation with the ability to translate data insights into strategic recommendations.

Communication: Excellent communication skills to present complex data insights to non-technical stakeholders.

Project Management: Skills in managing market research projects involving both primary and behavioral data, ensuring on time completion that is within scope.

Data Visualization: Proficiency with tools like Tableau or Power BI to create clear and impactful visual representations of data.

Statistical Analysis: Strong understanding of statistical methods and their application in data analytics.

Preferred

Experience with custom market project execution and a flexible approach to process management (i.e., survey development, survey programming, data processing and analysis).

Background in media testing/measurement and/or behavioral data analysis (nice-to-have).

Strong understanding of advertising and media measurement.

Ability to work effectively across teams and systems.

Preference for candidates who thrive in dynamic environments over those who prefer large datasets and rigid processes.

Knowledge of languages such as Python or R for data manipulation and analysis would be a plus.

Benefits

Medical

Dental

Vision

Life

Disability

FSA

Flexible Time Off

11 company holidays

12 weeks of paid parental leave

401K match

Periodic financial wellness and planning sessions

Company

Material

Material is a strategy, insights, design, and technology partner to companies striving for customer centricity in a digital-first world.

Founded in 1973

Los Angeles, California, USA

1001-5000 employees

https://materialplus.io

H1B Sponsorship

Material has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (3)

2022 (7)

2021 (1)

2020 (2)