Zus Health · 8 hours ago

Demand Generation Manager

United States

Full-time

Remote

Mid Level

$125K/yr - $170K/yr

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Responsibilities

Continuously refine and expand lead scoring mechanisms to prioritize leads based on evolving engagement trends, customer fit, and intent signals, ensuring the sales team focuses on the most promising and high-value opportunities

Develop and implement comprehensive demand generation programs, leveraging email, social media with a focus on LinkedIn organic, paid + Sales Navigator platforms, paid ads, webinars, and other channels to drive lead acquisition and engagement

Design and manage ABM campaigns targeting key accounts, focusing on personalized outreach and engagement strategies

Oversee the integration, optimization, and management of HubSpot, Salesforce, and other tools–including channels, like LinkedIn–to ensure data integrity and streamline lead management workflows

Collaborate with the team to define Ideal Customer Profiles (ICPs), refine value propositions, and shape messaging as insights are gained from campaign performance and market feedback

Play a pivotal role in supporting event strategies, including generating pre-event awareness, driving meeting bookings, and optimizing lead follow-up to ensure ROI from this high-impact, high-investment channel

Partner with sales to align on lead quality, pipeline generation, and performance goals. Provide sales enablement materials, insights, and campaign support to drive conversion

Measure the effectiveness of demand generation campaigns using KPIs such as MQLs, SQLs, pipeline contribution, and ROI. Share insights to inform and refine future strategies

Stay informed on industry trends, competitive landscape, and customer needs to identify opportunities for innovation in marketing approaches

Work with internal and external teams to optimize website performance, develop SEO strategies, and create content that drives inbound traffic and engagement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationAccount-Based Marketing (ABM)CRM OptimizationMarketing AnalyticsHubSpotSalesforceLead ScoringSEO StrategiesEmail MarketingSocial Media MarketingWebinarsEvent StrategiesCustomer InsightsContent CreationKPI MeasurementCollaboration Skills