BECU · 1 week ago
Search Engine Optimization (SEO) Manager
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Responsibilities
Continuously refine the organic search program, applying the latest SEO best practices and trends to support strategic objectives.
Lead and execute SEO initiatives across technical, content, authority, linking, local, and offsite SEO to maximize site visibility and engagement.
Conduct competitive analysis and monthly reporting to identify trends, monitor key metrics, and leverage insights for optimization strategies.
Coordinate with content creators, developers, and other stakeholders to translate high-level SEO strategies into actionable projects, ensuring alignment with organizational goals.
Work closely with site developers to implement technical SEO recommendations, effectively communicating their value to site performance.
Oversee relationships with external vendors, ensuring seamless and timely execution of SEO operations.
Develop and analyze key performance metrics to assess organic search success, producing custom reports and data visualizations for stakeholder review.
Stay informed on SEO trends, algorithm updates, and industry changes, adjusting strategies to maintain program relevance.
Partner with internal teams to integrate new technical capabilities and improve efficiencies across the organic search channel.
Perform additional duties as needed to contribute to team success and organizational objectives.
Qualification
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Required
Typically requires a bachelor’s degree in Marketing, English, Communications, Business Administration or equivalent work/educational experience.
Typically requires a minimum of five years of experience in SEO/Organic Search Engine optimization and website performance management.
Familiarity with BrightEdge, Google Search Console, SEMRush, Screaming Frog, Ahrefs, or similar research and reporting tools required.
Experience implementing and managing successful SEO strategies resulting in improved organic search rankings and increased website traffic.
Experience with search engine algorithms, keyword research, on-page/off-page optimization techniques, link building strategies, SEO tools/platforms, and ability to develop/execute effective on-site and off-site link building campaigns.
Experience with technical SEO aspects, including website speed optimization, site crawlability, and code optimization best practices, including Core Web Vitals tracking.
Ability to conduct keyword research, create SEO-friendly content, optimize meta tags, headings, and alt tags, and ensure engaging, relevant content for the target audience.
Preferred
Advanced degree preferred.
Previous role at a financial or similarly highly regulated industry preferred.
Benefits
Medical, dental, vision and life insurance coverage
Disability and AD&D insurance
Health care and dependent care flexible spending accounts
Health savings accounts
401k plan and employer-funded retirement plan
Paid time off (PTO)
Ten paid holidays
Company
BECU
As a member-owned, not-for-profit financial cooperative, BECU is guided by the credit union philosophy of “people helping people.” In fact, putting people over profit guides our everyday business decisions.
Funding
Current Stage
Late StageRecent News
Business Journals
2024-04-09
Puget Sound Business Journal
2023-12-13
Puget Sound Business Journal
2023-11-28
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