Lundbeck · 1 day ago
Associate Director Marketing Psychiatry - Remote Opportunity
Deerfield, IL
Full-time
Remote
Senior Level
$180K/yr - $220K/yr
7+ years exp
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Responsibilities
Key contributor to the shaping and evolution of the brand strategy in partnership with the marketing and cross-functional teams
Execute the brand strategy Marketing via NPP and promotional digital channels by utilizing sound marketing principles, analytics, and market research
Develop and optimize HCP NPP and congress activities, including HCP journeys, messaging, etc
Propose innovative digital solutions, ideas and tactics to elevate brand value by meeting unmet customer needs
Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable
Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary.
Participate and consult in brand planning
Serve as the Brand’s primary personal Digital cross-functional point with partners including digital solutions, data & analytics and market research to identify business impactful insights then pull through into marketing execution
Recommend and develop measurement plans and reports to help make business decisions
Leverage omnichannel and multichannel best practices to develop and execute website, CRM, media and in-office marketing tactics
Manage within relevant budgets ensuring projects are completed timely and within scope
Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes
Achieve alignment through collaboration and communication with: brand leadership, data & analytics, market research, sales training, finance, regulatory affairs, product communications, and other cross-functional partners.
Qualification
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Required
Accredited Bachelor’s degree
7+ years marketing, sales, or other relevant commercial experience
4+ years brand marketing experience within pharmaceutical, medical device, biotech, or healthcare industries
3+ years of NPP, Digital and/or Omnichannel experience
Demonstrated ability to work independently with limited direction, influence others, and build consensus
Demonstrated ability to influence others and build consensus
Demonstrated relationship development with the ability to work effectively both independently and within a cross-functional team
Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
Excellent communication and presentation skills
Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy
Preferred
Marketing and media optimizations, social strategy and execution, campaign management
Specialty pharma industry experience
Experience in development and execution of promotional speaker’s programs, and managing congresses activities
New Product launch or indication expansion
Alliance partnership or co-promotional experience
Prior success with developing and implementing test & learn initiatives and driving business decisions with data & analytics
Prior DTC experience
Experience with OPDP and FDA requirements
Benefits
Flexible paid time off (PTO)
Health benefits to include Medical, Dental and Vision
Company match 401k
Company
Lundbeck
Lundbeck is a pharmaceutical company that develops products to treat people with psychiatric and neurological disorders.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Michael J. Fox Foundation
2020-03-04Grant
1999-06-18IPO
Leadership Team
Rupert Sandbrink
Senior Vice President, Head of Clinical Development
Torben Frandsen
Vice President
Recent News
2024-12-07
MarketScreener
2024-12-05
Company data provided by crunchbase
