Novatio Solutions · 17 hours ago

Marketing Director

United States

Full-time

Remote

Director/Executive

10+ years exp

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Hiring Manager

Upender Solanki

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Responsibilities

Develop and implement a strategic marketing plan to support business goals across Intelligent Automation, Generative AI, Conversational AI, and SAP solutions.

Collaborate with product partners (e.g., Kore.AI, UiPath, Automation Anywhere, SAP) to create joint GTM strategies, co-branded campaigns, and joint marketing efforts to drive customer engagement and sales opportunities.

Drive multi-channel lead generation efforts, including digital marketing, content creation, webinars, events, and thought leadership initiatives.

Build and enhance brand recognition through consistent messaging, positioning, and creative marketing initiatives that highlight our expertise in key sectors.

Develop targeted marketing campaigns to promote service offerings, generate leads, and support sales initiatives.

Oversee the creation of high-quality content, including whitepapers, case studies, blog posts, and marketing collateral that resonates with target audiences.

Stay informed about market trends, customer needs, and competitive activity to continuously refine the marketing approach and positioning.

Build and lead a high-performing marketing team while managing relationships with external agencies, vendors, and other stakeholders.

Plan and execute industry events, webinars, conferences, and partner-driven activities to enhance customer engagement and thought leadership.

Manage the marketing budget effectively, ensuring maximum ROI for all marketing activities.

Qualification

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B2B MarketingGTM StrategiesDigital TransformationLead GenerationMarket ResearchEvent ManagementBudget ManagementConsulting ExperienceKore.AIUiPathAutomation AnywhereSAP Solutions

Required

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

10+ years of experience in B2B marketing, with at least 5 years in IT services, consulting, or related industries.

Proven track record of developing and executing GTM strategies and partner marketing campaigns in collaboration with product vendors.

Strong understanding of digital transformation technologies such as RPA, AI, and SAP solutions.

Experience with lead generation and pipeline-building through multi-channel marketing strategies.

Excellent leadership and communication skills, with the ability to influence cross-functional teams and senior leadership.

Ability to work in a fast-paced, dynamic environment with changing priorities.

Preferred

MBA preferred.

Prior experience managing marketing for a consulting or IT services firm and working within partner ecosystems related to Kore.AI, UiPath, Automation Anywhere, SAP is a plus.