PebblePost · 1 day ago

Programmatic CTV Buyer

NYC Metro Area

Full-time

Remote

Mid Level

$75K/yr - $90K/yr

3+ years exp

Maximize your interview chances

Ad RetargetingAd Targeting

Comp. & Benefits

Insider Connection @PebblePost

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Collaborate with internal teams to align on campaign objectives and deliverables

Plan, activate, and optimize CTV campaigns using programmatic platforms

Collaborate with analytics and operations teams to ensure accurate tracking and measurement

Implement A/B testing across audiences, creative assets, and bid strategies.

Ensure campaigns are aligned with client KPIs (e.g., CPA, ROAS, VCR, engagement).

Provide insights that inform budget allocations and client strategies

Analyze performance data and provide insights and recommendations for continuous improvement

Manage and analyze audience targeting strategies to drive campaign efficiency and performance.

Monitor campaigns in real time and use data-driven insights to adjust delivery, creative, and targeting strategies.

Evaluate and manage relationships with CTV publishers and networks

Partner with Sales and Account Management teams to ensure CTV campaigns align with broader media strategies

Collaborate with Product teams to test new targeting capabilities and measurement solutions.

Stay up to date on CTV and programmatic trends, platforms, and technologies, ensuring PebblePost remains at the forefront of innovation

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic CTVMedia buyingMagnite/SpotX ClearLineTrade DeskDSPsAdTechPerformance marketingCampaign optimizationA/B testingKPI alignmentAudience targetingData analysisReal-time monitoringClient strategiesStart-up experience