BD · 20 hours ago
Content Manager (hybrid)
Vernon Hills, IL
Full-time
Hybrid
Mid Level
4+ years exp
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Responsibilities
Partner with marketing to develop and execute a comprehensive content strategy that aligns with Surgery BU goals, target audience and BD brand identity to support marketing initiatives, product launches and thought leadership.
Partners with marketing, outside creative agencies and/or creates high quality, compelling content that aligns with omni-channel campaign goals and drives brand awareness, engagement and lead generation across multiple platforms, including but not limited to websites and landing pages, organic social media, paid media assets including SEM, LinkedIn and 3rd party digital ads, and emails
Manages website content optimization (SEO) vendor, ensuring delivery of optimized content for SEO that is consistent with BD brand messaging and tone of voice.
Acts as primary liaison with corporate social media team on organic social content proliferation
Working knowledge of SFDC and AEM to help inform content strategies
Collaborates with marketing and US region to maintain content calendar
Work closely with Digital Marketing Manager, marketing partners and analyst to optimize content on all platforms for maximum effectiveness
Monitors lead management process and online activity including customer reactions to inform optimizations and future content development
Manages content through full approval routing process and ensures only approved content is released to market through various channels.
Work in strong collaboration with the US Region Marketing teams, BU Marketing/ Communications team and across BDX matrixed organization and marketing community
Other duties as assigned
Qualification
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Required
Bachelor’s degree preferably in Marketing, Journalism, Communications, Public Relations or similar.
Minimum of 4 years of experience in content management and tactics including content creation, editing, analytics, social media marketing and search engine optimization.
Marketo Expert certification required
Excellent written and verbal communication skills
An appreciation for quality content and the ability to create it
Ability to multitask and take on multiple assignments
Experience writing and editing for Search Engine Marketing (SEM), ability to follow a style guide, and ensure content accessibility and end-user readability.
Experience effectively and efficiently managing copy approval (MLR) processes is helpful
A great team player - collaborative, detail-oriented and organized, comfortable working in a cross-functional and highly matrixed environment with limited resources.
Ability to travel 10-15%
Preferred
Industry experience in biotech, pharma, med tech or health tech/digital health is preferred.
Agency background is desirable.
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (48)
2022 (142)
2021 (217)
2020 (149)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
Leadership Team
Tom Polen
Chairman, CEO and President
Philippe Francois
Senior Vice President, Global Supply Chain
Recent News
GlobeNewswire News Room
2024-11-29
2024-11-24
Company data provided by crunchbase
