32 applicants

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Company

Tithe.ly · 1 day ago

Director of Demand Generation (Remote)

Nashville, TN

Full-time

Remote

Director/Executive

$162K/yr - $204K/yr

5+ years exp

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Computer Software

Culture & Values

No H1B

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Responsibilities

Develop and Implement Growth Strategies: Define and execute growth initiatives that align with Tithe.ly’s mission, driving user acquisition, retention, and revenue growth.

Manage Digital Advertising Agency: Deliver results from paid advertising by selecting, managing, and holding accountable our digital advertising agency.

Campaign Execution: Oversee and execute multi-channel marketing campaigns, leveraging SEO, paid digital advertising, social, inbound marketing, and email to drive lead generation.

Drive Inbound Demand: Increase organic traffic and qualified leads through SEO optimization, website enhancements, and content (in partnership with Content Marketing).

Forecast and Budget: Create and manage demand generation budgets and forecasts.

Conversion Optimization: Boost conversion rates at every stage, from search results to demo requests, by creating engaging content and optimizing the user experience.

Test & Learn Mindset and Program: Continually test new channels and run AB tests to improve efficiency of current channels.

Lead a High-Performing Team: Hire, guide, and mentor a team of marketing professionals, establishing clear goals and KPIs that reflect the company’s objectives.

Collaborate with the Sales team and Customer Experience teams to ensure that demand-generation efforts are aligned with company objectives and there is a shared understanding of target accounts and personas.

Oversee Lifecycle Marketing: Drive new customer acquisition and expansion from email marketing, sales follow-up sequences, and maintenance of distribution lists.

Partner with Growth team to design and execute in-app cross-sell campaigns.

Run online and offline campaigns to generate signups of other Tithe.ly products and brands.

Work with Marketing Operations to establish weekly, monthly, and quarterly reporting cadences on KPIs and integrated campaigns, and support lead nurturing processes and lead scoring models in collaboration with sales to ensure a customer-centric experience for leads.

Analyze and Report on Campaign Results: Fully own the reporting and attribution of all your initiatives, specifically including site traffic, conversion rates, free trial starts, new customers, and expansion customers so that you can attribute ROI to each campaign.

Implement and improve multi-touch attribution models to better understand and optimize the customer journey and campaign ROI.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationUser AcquisitionDigital AdvertisingSEOEmail MarketingMarketing AutomationCRM SystemsGoogle AdsSocial Media MarketingContent Management SystemsHubSpot Certification

Required

Proven experience in demand generation with a focus on user acquisition, activation, and cross-selling revenue.

Have scaled a demand generation program and successfully proven the business case to invest more.

Quantifiable results from paid digital advertising and managing a digital agency.

Expertise in digital marketing channels, including SEO, social, email marketing, and website optimization.

Familiarity with marketing automation platforms (e.g. Hubspot), CRM systems, and lead nurturing.

A strategic mindset coupled with the ability to execute at a tactical level.

Competence in advertising on platforms from Google (Adwords, YouTube, PMax), Meta (Facebook, Instagram), display networks, Bing, software reviews (G2, Capterra), etc.

Strong leadership experience, including hiring and managing small teams.