The Global Centre for Risk and Innovation (GCRI) · 13 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Design and implement comprehensive strategies across digital channels, integrating the latest tools and techniques to meet business objectives.
Develop and oversee engaging, high-quality multimedia content, including interactive videos, augmented reality (AR) experiences, and data visualizations.
Manage and optimize campaigns using AI-powered tools and platforms, including Google Ads, Meta Ads Manager, LinkedIn Ads, and TikTok Ads, ensuring a focus on ROI and conversion metrics.
Leverage emerging trends across platforms like Threads, TikTok, Snapchat, and Pinterest to create compelling social media campaigns tailored to specific audience segments.
Implement AI-driven SEO strategies, voice search optimization, and dynamic keyword planning to maximize organic traffic and visibility.
Utilize advanced analytics tools (Google Analytics 4, Tableau, Looker) to track campaign performance and generate actionable insights for continuous improvement.
Design and execute marketing automation workflows via platforms like HubSpot, Salesforce, or Marketo, enhancing the customer journey.
Optimize the company’s website (preferably WordPress or similar platforms) for performance, user experience, and conversion. Integrate personalization tools to tailor experiences.
Develop unified strategies that span email, SMS, push notifications, and programmatic advertising to deliver seamless customer engagement.
Monitor the digital landscape for advancements in AI, machine learning, Web3, and metaverse marketing opportunities, proposing innovative strategies to capitalize on them.
Qualification
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Required
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
3-5+ years of experience in digital marketing, with proven expertise in implementing innovative strategies and tools.
Proficiency in cutting-edge marketing technologies, including AI-driven platforms, advanced analytics, and automation tools.
Strong knowledge of the latest SEO/SEM techniques, performance marketing, and content strategies.
Experience managing large-scale campaigns across multiple digital channels, including social media, email, and web.
Excellent storytelling and multimedia content creation skills.
Exceptional analytical and problem-solving abilities, with a focus on data-driven decision-making.
Preferred
Certifications in Google Analytics 4, Google Ads, or similar platforms.
Knowledge of Web3, blockchain marketing, and metaverse strategies.
Proficiency in design and video editing tools (e.g., Adobe Creative Suite, Final Cut Pro).
Familiarity with customer data platforms (CDPs) and experience with data privacy compliance.
Company
The Global Centre for Risk and Innovation (GCRI)
Pioneering a new architecture for risk management and resilience building that is more social, integrative, and driven by civil society.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
