High Bridge Consulting LLC ยท 10 hours ago
Global Reporting and Segmentation Manager
Newark, NJ
Contract
Remote
Mid Level
3+ years exp
Maximize your interview chancesConsultingContent
Hiring Manager
Ranjit Bawa
Insider Connection @High Bridge Consulting LLC
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Responsibilities
Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities
Maintain and develop segmentation for automated programs (onboarding, retention, etc.)
Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performance
Partner with Tech and Data Engineering teams to diagnose and drive the resolution of technical issues relating to customer targeting and data hygiene
Qualification
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Required
Minimum of 3 years in CRM, Database, or Campaign Analytics roles
Advanced knowledge of SQL (experience with AWS Redshift a plus)
Experience supporting outbound marketing teams, generating audiences for email and mobile push notifications, and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups)
Experience creating segments in support of multi-channel campaigns and automated customer journeys
Must be familiar with customer attributes and outbound campaign data (email, push)
Technically capable with excellent verbal and written communication skills
Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field of study
Preferred
Experience working in Jira or similar workflow management software
Knowledge of email and mobile push marketing best practices
Strong analytical capability and a solid understanding of campaign performance and channel health metrics
Company
High Bridge Consulting LLC
High Bridge is a bottom-up consulting firm with more than two decades of experience creating innovative solutions for the technology industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
R
Ranjit Bawa
CEO
Company data provided by crunchbase
