Fortis Games · 8 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Develop and Execute Go-to-Market Strategies: Lead comprehensive launch and growth strategies for mobile games, ensuring impactful market entry and sustained success.

Cross-Functional Collaboration: Serve as the hub between game teams and publishing disciplines, working closely with UA, lifecycle marketing, consumer insights, community, and social teams.

Audience Insights: Collaborate with researchers and partner teams (e.g. Market Intelligence, or external vendors) to design and oversee qualitative and quantitative market research studies. Identify target audience segments, assess trends, and refine product positioning, leveraging appropriate tools and resources to achieve actionable insights..

Artifact Building: Create essential marketing artifacts, such as messaging frameworks, creative briefs, and campaign plans.

Brand Marketing Asset Creation: Drive the development of high-impact marketing materials, including app store assets, marquee launch trailers, and game landing page sites.

Data-Driven Optimization: Monitor and analyze performance metrics across campaigns, app store listings, and user feedback to continually refine strategies.

Game Expertise: Build a deep understanding of our games, including their core mechanics, audience, and competitive landscape, to inform marketing strategies.

Innovative Solutions: Identify emerging trends and integrate innovative marketing approaches to maintain a competitive edge.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Mobile Brand MarketingGo-to-Market StrategiesData AnalysisCross-Functional CollaborationMarket ResearchAppsflyerSensor TowerData.aiGaming Knowledge

Required

5+ years of product or mobile brand marketing experience within the gaming industry, with a strong focus on mobile games and launching new titles.

Demonstrated success in creating and executing go-to-market strategies, including audience research, positioning, and cross-functional planning.

Strong analytical skills and experience leveraging data to inform marketing decisions, with familiarity in tools like Appsflyer, Sensor Tower, Data.ai, or similar platforms.

Exceptional ability to collaborate with diverse teams, build consensus, and drive results across marketing, development, and operations.

Blend of creative thinking and a focus on achieving measurable outcomes, with a keen understanding of monetization strategies and player motivations.

Genuine enthusiasm for games with the ability to speak the language of gamers and connect authentically with the community.

Thrive in a fast-paced environment with a proactive approach to problem-solving and an appetite for learning.

Superior verbal and written communication skills to articulate strategies and rally teams around shared goals.