Swoon · 1 day ago
82683 - B2B Lifecycle Marketing Analyst
United States
Contract
Remote
Mid Level
$45/hr - $45/hr
3+ years exp
Maximize your interview chancesConsultingHuman Resources
Hiring Manager
Alexis Mathis
Insider Connection @Swoon
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries
Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results
Write creative briefs and supporting documents, gather data as needed
Engage functional areas to produce and execute B2B campaigns, as needed
Works with media vendors on projects from inception to delivery, including trafficking
Assists in positioning, messages, and media mix planning
Assemble Campaign Experience Components in AEM (Adobe Experience Manager)
Finalize contact lists and send to various channel partners ahead of campaign go live
Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed
Tracks and analyzes results of marketing activities and share out reporting related information
Performs quality audits and checks to ensure accuracy of materials
Provides feedback and input to drive technical and process changes to improve results
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor’s degree or equivalent field or work experience
Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation
Strong time and project management skills; ability to juggle and execute multiple projects
Previous experience leading work with internal or external creative agencies
Knowledge of marketing technology, digital campaign reporting and metrics
Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns
Excellent oral and written communication skills; strong interpersonal skills
Knowledge of Microsoft Office suite - advanced Excel skills a plus
Preferred
Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus
Company
Swoon
In 2010, Swoon launched an agile, client-focused team that is not only savvy in our core industries but elbow-deep, every day, getting to know the strongest talent in the technology and professional fields.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Baker
Co-Founder and Leadership Advisor
Alyssa Holtz
Client Partner
Company data provided by crunchbase
