26 applicants

Company

Wayflyer · 1 day ago

Partner Marketing Specialist

New York, NY

Full-time

Remote

Mid, Senior Level

$84K/yr - $114K/yr

5+ years exp

Maximize your interview chances

AnalyticsE-Commerce

H1B Sponsor Likely

Insider Connection @Wayflyer

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive demand generation.

Promote and manage our partner program by identifying potential partners and refining the program to drive higher levels of partner engagement.

Partner with the Content team to develop co-branded content such as case studies, webinars and thought leadership material

Create and optimise email marketing campaigns to nurture prospective and current partners

Develop, implement and execute a partner communications and education strategy

Develop co-marketing strategies with strategic partners to drive customer awareness and acquisition.

Work collaboratively with the Marketing and Partnerships teams to enhance the growth of partnership marketing strategies (affiliate marketing, sponsorships, white labeling, etc.)

Collaborate closely with the Sales org to ensure a strong alignment between Partner Marketing efforts and lead quality/quantity expectations

Use data and insights to continuously optimise strategy and goals, from segmentation and targeting to creative and messaging

Partner with the Marketing Ops Manager to track and report on performance, ensuring campaigns are measured accurately and consistently

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Partner marketing experienceEmail marketing expertiseMarketing automation platformsProject management skillsB2B experienceFintech experience

Required

Excellent written, communication, and verbal skills

Dynamic, creative, and entrepreneurial mindset

5+ years of partner marketing experience, ideally in a B2B, fintech and/or sales-led organization

Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies

Strong collaboration skills, with the ability to work seamlessly with Sales, Marketing, Partnerships, and other teams to align goals and efforts

Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot)

A data-driven and experimental mindset combined with curiosity and creativity

Exceptional project management skills, with the ability to execute and iterate quickly in a fast-paced environment

Benefits

Work remotely abroad for up to 60 days a year

Employee assistance programme

Private healthcare, life and critical illness cover

Generous parental and adoptive leave policies

Equity scheme - so you can share in our success!

Company

Wayflyer

Glassdoor

4.0

Wayflyer provides funding and marketing analytics to e-commerce businesses.

Founded in 2019

Dublin, Dublin, IRL

501-1000 employees

https://www.wayflyer.com

H1B Sponsorship

Wayflyer has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

2022 (3)

2021 (1)