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Company

SERB Pharmaceuticals · 21 hours ago

Head of Marketing (US, Cardiology)

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

10+ years exp

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Responsibilities

Develop and Execute Brand Strategy : Lead the creation and implementation of a cohesive brand strategy for Bentracimab, ensuring alignment with corporate goals and market needs.

Design Comprehensive Campaigns : Plan and execute integrated campaigns that balance personal promotion (e.g., field sales enablement) with non-personal promotion tactics such as digital, mobile, and innovative media channels.

Collaborate with Cross-Functional Partners : Work closely with Medical, Legal, Regulatory, and Commercial teams to build cohesive strategies and ensure alignment across all initiatives.

Establish KPIs and Measure Performance : Define clear key performance indicators (KPIs) to evaluate the success of campaigns, ensuring continuous optimization based on data-driven insights.

Deliver Tactical Excellence : Drive the execution of tactical plans grounded in effective customer segmentation, competitive intelligence, and actionable market insights.

Prepare for Competitive Dynamics : Anticipate market competition and develop strategies to differentiate Bentracimab while enhancing brand positioning.

Lead Team Management : Guide and mentor a high-performing team, fostering collaboration, accountability, and a results-oriented culture.

Drive Hospital Sales Success : Partner with hospital sales teams to develop targeted strategies and resources that drive adoption and engagement within key accounts.

Implement Customer Segmentation Strategies : Utilize data-driven insights to segment the target audience and tailor marketing efforts for maximum impact.

Manage Agency Partnerships : Oversee external agency relationships, ensuring deliverables align with brand strategy and remain within budget.

Communicate Strategy Across Stakeholders : Present marketing and brand strategies to internal and external stakeholders, ensuring consistency and clarity at all touch points.

Track ROI and Program Effectiveness : Monitor campaign performance against established KPIs and refine strategies to maximize return on investment.

Qualification

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Marketing ExperienceNew Product LaunchMarketing Operations ManagementCross-Functional InfluenceBrand StrategyCardiovascular ExperienceBiopharma KnowledgeCritical Care SuccessMarket Research ExperiencePerformance MeasurementAgency ManagementCompetitive IntelligenceCustomer SegmentationRelationship Management

Required

10+ years of marketing experience in the pharmaceutical/biotechnology, preferably in the Hospital setting

New product launch experience

Knowledge of biopharma product development and commercial / clinical development integration

Demonstrated track record of success in the critical care area

Solid acumen around all functions that are integral to successfully evaluating potential opportunities (R&D, regulatory, commercial, financial, manufacturing, legal, etc.)

Proven experience managing complex marketing operations processes (Promotional Material Review, Brand Planning, Market Research, CRM Management etc.)

Strong understanding of related aspects of marketing concepts and principles; personal and non-personal

Possess the ability and desire to measure and track performance and success of programs/initiatives

Excellent interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

Ability to manage competing priorities in a fast-paced environment

Market research experience to support, product attributes, positioning and attitude, trial and usage (ATU) reporting

New product planning and in-line brand marketing experience, including commercial launch

Proven ability to influence in cross-functional settings a must

A strong communicator, able to confidently present findings to top level executives as well as able to represent the commercial perspective to senior members within different functions of the organization

Strong influencing ability to generate commitment and constructively resolve issues

Demonstrated ability to lead cross functional projects in a fast-paced, consensus style environment

Experience managing outside agencies (medical/creative/media), design firms, and internal teams to execute brand and strategic marketing direction

Preferred

Cardiovascular, Stroke or Surgery Therapeutic area experience preferred

Benefits

15 Vacation days and the ability to accrue 1 additional day of vacation earning up to a maximum of 20 day on the employee’s anniversary date each year.

Medical, Dental, Vision and other Voluntary benefits

Paid Parental Leave

Tuition Assistance

Discretionary Bonus Plan

Competitive 401(k)