Swooped ยท 1 day ago
Director of Marketing Operations
United States
Full-time
Remote
Director/Executive
$160K/yr - $200K/yr
5+ years exp
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Responsibilities
Lead the development and execution of strategic marketing automation and operational excellence initiatives, using Salesforce and Marketo to drive measurable business impact.
Drive the planning, execution, and continuous optimization of high-performing B2B marketing campaigns, ensuring alignment with broader business objectives and growth goals.
Foster cross-functional collaboration between marketing, sales, and other key stakeholders to enhance marketing and sales alignment, utilizing CRM and automation tools to streamline workflows and maximize efficiency.
Partner with Sales Operations to architect and implement a cutting-edge Account-Based Marketing (ABM) driven infrastructure that supports sustainable growth and delivers high-value outcomes.
Own the vision and strategy for the growth and evolution of the marketing technology stack, ensuring it scales with the business's needs.
Lead data-driven insights and performance analysis to inform strategic decisions, optimizing future marketing initiatives to drive results and ROI.
Continuously evaluate the latest marketing trends, technologies, and best practices, championing innovation and transformation to stay ahead of the curve and drive operational excellence.
Qualification
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Required
Bachelor's degree in Marketing, Business Administration, or related field.
5+ years of experience in marketing operations, preferably in a tech-focused B2B environment.
Proficient in Salesforce and Marketo, with a strong understanding of marketing automation best practices.
Demonstrated experience in implementing Intent, ABM, and Enrichment technologies.
Strong project management skills, with a track record of managing complex, global marketing projects.
Excellent analytical skills, with the ability to translate data into actionable insights.
Exceptional communication and collaboration skills, capable of working effectively with teams across different geographies.
A proactive, results-oriented mindset, capable of thriving in a fast-paced environment.
Preferred
Experience in Account and Intent scoring.
Company
Swooped
Swooped is a job search platform using AI to optimize resumes and cover letters, focusing on remote job opportunities.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Matt Landau
Co-Founder
Jake Dluhy
Founder & CTO
Company data provided by crunchbase
