135 applicants

Company

The Food Group · 1 day ago

Director of Media Services

United States

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Inspire and support the Paid Media and AdOps teams through strong leadership, collaboration, and mentorship.

Direct, develop and oversee planning objectives and strategies that deliver against business results and ensure client satisfaction.

Lead and direct all planners to take an omnichannel approach that incorporates the entire solution, including traditional and emerging platforms.

Lead planning teams to provide insight-driven recommendations and POVs.

Oversee the flow of client media-related issues while creating solutions and resolving problems.

Work with Ad Ops and Client Services teams to ensure appropriate Campaigns are defined, and KPIs are identified, with appropriate tracking protocols designed and implemented to capture results

Work with the Ad Ops director to ensure that Reporting expectations are firmly established with clients and client services, that timelines are established and managed with Project Management through Asana.

Ensure flawless execution of all paid media campaigns, e.g. programmatic (display, native, social search), traditional, retail media and emerging channels.

Be a MarCom Evangelist

Ability to create and/or contribute to a client's scope of work with required allocation of team efforts and to manage effectively to required profit margins.

Working with SVP Marcom to ensure profitable resource allocation and staffing.

Partner with SVP Marcom to sell the agency's services and capabilities in new business pitches to prospective clients.

Oversee budget allocation process for media and fees across all media platforms.

Partner with the SVP Marcom to implement new technologies and practices that will evolve the business including addressable and audience-first approaches

Developing and fostering positive relationships with internal teams and clients

Guiding the Paid Media Team in creating strategy forward and KPI-centric media plans with measurable goals

Presenting media strategies and tactics in a clear easy to digest way

Managing expectations of account teams and clients

Ensuring flawless execution of approved plans

Analyze metrics from campaign performance and provide insightful observations and recommendations to optimize performance

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid media planningPaid social mediaMedia buyingMedia researchStrategy developmentMarketingAnalytics storytellingProgrammatic DSPsProject managementB2B experienceB2C experienceBeverage knowledgeMRI-SimmonsNielsenComscoreSEMRushAd ClarityVivvixIRI/Nielsen CPG dataAsana

Required

Bachelor’s degree or advanced degree in Marketing, Advertising, Communications, or an applicable field is preferred

10-13 years of experience that includes paid media planning, paid social media, media buying, negotiation, media research, strategy development, and marketing is a must

Strong knowledge of and commitment to conquering the intersection of the evolving media landscape and new technologies

Ability to tell the story with analytics in a clear, concise and actionable way

Proven ability to prioritize and gracefully handle multiple projects

Comfortable in a fast-paced team environment

Attitude of curiosity, learning, and continuous improvement

Interest and familiarity with the food and beverage industry

Familiarity with MRI-Simmons, how to pull insights, and media usage patterns on defined audiences

Ratings and audience quantification systems Nielsen, Comscore, etc.

Analytic and competitive tools i.e. SEMRush, Ad Clarity, Vivvix

IRI/Nielsen - CPG sales data

Experience with programmatic DSPs, i.e. Stackadapt, The Trade Desk

Media planning and buying software