Groups Recover Together · 23 hours ago

Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Health CareMedical

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Responsibilities

Lead the development and execution of organic marketing strategies across key channels, including Search, Social Media, Email/SMS, and Member Referral programs to drive growth and conversions.

Craft high-level messaging and work with our creative team to develop marketing collateral that effectively engages key external stakeholders, such as health plans, MCOs, community health departments, legislators, and justice-involved organizations.

Manage member communications and build comms that encourage members to convert or improve their engagement with the program.

Serve as the primary liaison for field teams, providing strategic support to enhance local marketing efforts and foster community growth.

Collaborate with the VP of Marketing and cross-functional leaders to execute PR strategies, high-profile campaigns, and external communications.

Oversee the management of our online reputation and ensure a strong, positive presence in the communities we serve.

Track and analyze the performance of organic marketing efforts, providing regular reports to senior leadership and making data-driven recommendations for improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Healthcare MarketingOrganic MarketingSEOSocial MediaEmail/SMS CampaignsReferral ProgramsMarketing AnalyticsCRM ToolsPerformance ReportingCollaboration SkillsStorytelling AbilitiesStrategic Thinking

Required

Bachelor’s degree in Marketing, Communications, or a related field, with 5+ years of marketing experience, preferably in healthcare or mission-driven organizations.

Proven expertise in organic marketing channels, including SEO, social media, email/SMS campaigns, and referral programs.

Strong leadership and collaboration skills, with experience managing cross-functional teams and external vendors.

Data-driven mindset with proficiency in marketing analytics, CRM tools, and performance reporting.

Exceptional communication and storytelling abilities, with a passion for advancing Groups' mission and driving measurable impact.

For remote roles, access to reliable internet and telephone services, specifically 10M download and 5M upload package or higher as well as a strong WiFi signal from your remote work location.

Must meet pre-employment requirements and maintain all applicable state and job-related guidelines for background screening. Depending on state-specific requirements, this may include fingerprinting, drug testing, health screening, CPR/Basic First Aid and license/credential verifications.