Programmatic Marketing Manager @ Swooped | Jobright.ai
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Swooped · 1 day ago

Programmatic Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
ftfMaximize your interview chances
Artificial Intelligence (AI)Human Resources

Insider Connection @Swooped

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Responsibilities

Develop comprehensive programmatic advertising strategies aligned with business objectives.
Utilize data insights to identify and segment target audiences across all relevant platforms.
Set up, manage, and optimize campaigns on multiple DSPs such as Google DV360, The Trade Desk, Taboola, Outbrain, and Amazon DSP, etc.
Automate ad buying and placement to efficiently reach specific audience segments.
Monitor real-time campaign performance across all platforms.
Implement data-driven adjustments and A/B testing to enhance key performance indicators (KPIs) like CTR, CPC, CPM, and ROAS.
Analyze cross-platform data to provide actionable insights and recommendations for future campaigns.
Leverage first-party, second-party, and third-party data for precise audience targeting on all platforms.
Implement strategies like retargeting, lookalike audiences, and contextual targeting to expand reach and engagement.
Allocate and manage budgets effectively across multiple campaigns and platforms.
Ensure campaigns remain within budget while achieving or surpassing KPIs.
Stay updated on the latest programmatic technologies and industry trends.
Utilize various tools including ad servers, DSPs, Data Management Platforms (DMPs), and analytics platforms.
Work closely with creative teams to develop compelling ad content suited for different platforms.
Coordinate with media buyers and data analysts to align campaign goals and strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic AdvertisingGoogle DV360Trade DeskDSPsData AnalysisAd Serving TechnologiesDigital Marketing ChannelsAudience TargetingBudget ManagementA/B TestingData Management PlatformsAnalytics Platforms

Required

Strong analytical skills to interpret complex data from various platforms for optimizing campaign performance.
In-depth knowledge of programmatic platforms (Google DV360, The Trade Desk, Taboola, Outbrain, Amazon DSP, etc.).
Experience with ad serving technologies, pixel implementation, and tracking mechanisms.
Comprehensive understanding of digital marketing channels (SEO, SEM, social media, etc.).
Attention to detail to manage multiple campaigns simultaneously.
Excellent communication skills to convey complex strategies and data insights to stakeholders with varying levels of technical expertise.
Adaptability to remain current with evolving industry trends.

Benefits

Flexible hours and the ability to work from anywhere.
Unlimited PTO.
Medical, dental, and vision insurance (US-W2).
Non-working holidays based on country of residence.
Referral bonuses.
Financial support for online courses.
A fun and casual work environment.
Employee engagement activities and virtual gatherings.
A diverse, global team atmosphere! 🌍

Company

Swooped

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Swooped is a job search platform using AI to optimize resumes and cover letters, focusing on remote job opportunities.
dateFounded in 2022
location
Sacramento, California, USA
people-size11-50 employees
web-link
https://swooped.co

Funding

Current Stage
Early Stage

Leadership Team

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Matt Landau
Co-Founder
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Jake Dluhy
Founder & CTO
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Company data provided by crunchbase
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