123 applicants

Company

IGNITE Fitness Holdings · 1 day ago

Email Marketing Manager (SFMC)

United States

Full-time

Remote

Mid Level

$80K/yr - $100K/yr

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Responsibilities

Responsible for managing daily operations of the email marketing on Sales Force Marketing Cloud (SFMC) including content production, contact strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting

Orchestrate custom journeys across client behaviors, with triggered messages based upon user behavior

Manage email, customer lists and data integration within SFMC.

Coordinate/Manage email calendar with the marketing team and field (club) operations.

Create and develop campaigns to increase engagement, conversion to paid members provide measurable improvement in new joins and reactivations.

Define strategy for integrating dynamic content into emails and landing pages to boost conversion metrics

Manage campaign workflows and coordinate with creative, marketing and other internal teams to ensure deadlines are met

Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness

Develop A/B and multivariate testing strategies and optimize campaigns based on learnings and business needs/goals

Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics

Create requirements for data needed to personalize and customize dynamic content for each customer segment

Track and communicate results, success metrics and recommendations for improvement

Seek opportunities to improve email, driving efficiencies and faster time to market

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Salesforce Marketing CloudEmail marketing campaignsA/B testingEmail list segmentationData integrationDynamic content integrationEmail deliverability monitoringCampaign optimizationCustomer engagement strategiesConversion metrics analysis

Required

Experience with Salesforce Marketing Cloud (SFMC)

Proven experience in managing email marketing campaigns

Strong understanding of email marketing best practices

Ability to create and design email templates

Experience with list management and segmentation

Knowledge of A/B testing and campaign performance analysis

Ability to optimize strategies to drive engagement and conversions

Strong analytical skills to monitor and report on marketing metrics

Experience in coordinating with creative and marketing teams

Ability to develop and implement dynamic content strategies

Strong communication skills to track and communicate results and recommendations

Benefits

Fully Remote Role with Quarterly travel to CT HQ

Competitive Salary & 401K plan

Employee-Linked Incentive Program

Company contribution towards health benefits including Medical, Dental, Vision, 401(k) LTD, STD and Illness

Paid Time Off benefits

Free Black Card membership and fun exercise incentives

Company

IGNITE Fitness Holdings

Originally founded in 2003, IGNITE Fitness Holdings owns and operates over 130 Planet Fitness locations across Connecticut, New York, Tennessee, Georgia, New Mexico, Arizona, British Columbia, Alberta, and Saskatchewan.

Founded in 2003