Tinuiti · 2 days ago

Strategist, Marketplaces

United States

Full-time

Remote

Mid Level

$85K/yr - $95K/yr

4+ years exp

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Responsibilities

Communication, both on the phone and over email, to cultivate a strong working relationship with clients and partners.

Possess a keen understanding of the Marketplace ecosystem to lead, build, drive, and optimize successful marketing campaigns within and not limited to, Amazon Ad Console, DSP, and additional Marketplace’s (Walmart, Target, etc).

Accountability and ownership while proactively evaluating creative solutions that are tailored to each client’s unique business objectives and challenges.

Daily use of reporting to support the story behind your clients’ KPIs, confidently interpreting trends and making recommendations based on digital marketing analytics in the marketplace sphere.

Tie in comprehensive knowledge of vertical and categorial trends, and how outside factors are impacting the overall narrative.

Conduct weekly, monthly and/or quarterly calls to review trends, performance, and provide innovative advertising strategies

Proactively identify new marketing opportunities and ways to repurpose existing strategy on Amazon to optimize brands’ awareness and drive sales volume; even off Amazon.

Coach, mentor and delegate tasks & responsibilities to junior members on joint accounts where you serve as lead.

Strong understanding of media strategy across multiple marketplace channels, and the ability to consult and navigate strategy to drive omnichannel successes.

Qualification

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Amazon AdvertisingPaid eCommerceData AnalyticsMedia PlanningClient-Facing ExperienceProject ManagementWrikeExcelGoogle ToolsAgency Experience