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Company

n2y LLC · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

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EducationHigher Education

Work & Life Balance

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Responsibilities

Own & Develop Buyer Personas & Customer Insights

Define Positioning & Messaging Framework

Define Go-to-Market (GTM) Strategy •(Collaborate with marketing and demand gen teams)•

Deliver Sales Enablement Materials

Support Content Creation •(Collaborate with content and design teams)•

Deliver Market & Competitor Analysis

Own Metrics and Reporting

Support Customer Engagement Support Product Lifecycle

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Buyer PersonasCustomer InsightsGo-to-Market StrategySaaS Product MarketingSales Enablement MaterialsMarket AnalysisCompetitor AnalysisData ManagementEducation TechnologyAssistive TechnologySpecial EducationProactive ManagementExcellence

Required

Can own & evolve effective personas—knowledgeable about customer intent, needs, and nature

Thrives leading stakeholder communication & collaboration; ability to persuade and influence

Is exceptionally organized and proactive—can manage their work and collaborate with other teams to deliver on objectives

Is skilled in storytelling and messaging—able to translate product functionality to the wants/needs/desires of the customer

Manages data and research effectively—is comfortable with analytical work and drawing conclusions from various types of information

Is naturally curious—always seeking to understand, improve and add value

Has familiarity with needs and motivations of brand, demand gen and sales teams

Understands SaaS Product Marketing

Believes in the altruistic mission and vision of the organization

Is comfortable with growth and change

Strives for excellence—our customers deserve the absolute best, and it’s our job to connect their needs to the right solutions

Preferred

Have an understanding of the education and/or accessibility tech space

Familiar with the Assistive Technology and Special Education markets, user needs, and relevant policies

Benefits

Health, dental, vision, life, and disability insurance

Company matching 401(k) savings plan

Flexible time off plans

Company

n2y LLC

Our Shared Vision: Everyone Can Learn Like you, we believe every student has a right to experience the joy of learning, to gain meaningful access to the general education curriculum and to reach their full potential.

Founded in 1997