Beyond Type 1 · 1 day ago
VP of Marketing
San Mateo, CA
Full-time
Remote
Director/Executive
$170K/yr - $200K/yr
5+ years exp
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Responsibilities
Inspire, lead, mentor, and manage a fully remote, high-performing team of digital marketers, creatives and strategists, plus freelancers and contractors, across core marketing functions
Advocate for and manage team capabilities and bandwidth by resourcing for an ambitious marketing calendar; set and deliver on marketing goals, objectives, and KPIs; manage strategic and contracted integration of sponsors and partners
Provide day-to-day leadership and create developmental opportunities within the organization through mentoring, constructive feedback, and a culture of accountability.
Implement studio best practices to improve efficiencies
Build and manage departmental budgets, marketing production costs, and team resources
Focus on an overall growth strategy for the brand and continually refine marketing alignment based on business, programmatic, impact, and fundraising goals, with a test and learn mentality
Create go forward-plans and scopes of work that show clear ROI
Create brand-building, highly creative digital-first marketing initiatives, awareness campaigns, and content across a variety of goals including health education and promotion, program/product marketing, destigmatization, community-building, and fundraising
Develop strategic decks and briefs to build alignment and cross-functional buy-in
Guide brand strategy, experiential design, and marketing of programs and events in close collaboration with SVP, Social Impact and Global Advocacy.
Lead creation of optimized marketing initiatives with data-driven decision making and deep community insights
Build and implement cost-effective ongoing market research strategy and customer segmentation. Drive and support best-in-class marketing practices e.g.: A/B testing, user behavior, social insights, etc
Drive alignment and collaboration across the team, guiding business and marketing strategy cross-functionally, with special attention to business and operations alignment across the executive team
Demonstrate negotiation skills and conflict resolution with collaborative work style driven by curiosity and respect. Work closely with the marketing team to plan for, manage, and mentor through ambitious priorities
Qualification
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Required
5-8 years experience managing a team of marketing professionals with a proven track record of building a brand and brand campaigns from ideation to fruition
Deep and diverse experience that including developing creative concepts, crafting strategic plans, executing cross-channel initiatives, and delivering measurable results that drive engagement, growth, and brand loyalty in fast-paced, digital-first, high-performing organizations
High creative ability with the skills to reimagine nonprofit marketing with a fresh, contemporary approach, distinguishing Beyond Type 1 as a trailblazer in the space
Experience in pitching partners in collaboration with cross-functional team members
Possess strong social and emotional intelligence, enabling effective collaboration, empathetic communication, conflict resolution, and the ability to build meaningful relationships with diverse teams and stakeholders
Familiarity with the digital landscape, including social media, email marketing, video content, and cultivating digital audiences
Experience with data analytics in development and measurement of marketing strategy and tactics
Strong creative production network to create purpose-driven, attention-grabbing digital-first content
Demonstrated commitment to diversity, inclusion, and cultural understanding
Portfolio of successful marketing campaigns that showcase creativity, strategic thinking, and measurable impact
Bachelor’s degree required; Master’s degree preferred
Deep commitment to continuing diabetes education required; knowledge of the diabetes lived experience and space preferred
Preferred
Some international marketing experience and/or contacts is preferred
Benefits
Mission-Driven: Be part of a global movement breaking barriers and stigmas in the diabetes space
Creative Opportunity: Push boundaries, innovate, and make your mark in a bold, dynamic environment
Collaborative Culture: Work closely with a kind, passionate, and talented team dedicated to making an impact
Digital First: Lead the charge in transforming nonprofit marketing for the digital age
Company
Beyond Type 1
Beyond Type 1 is the largest diabetes org online, funding advocacy, education and cure research.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$1.05MKey Investors
The Leona M. and Harry B. Helmsley Charitable Trust
2021-11-09Grant· $0.75M
2018-01-01Grant· $0.3M
Leadership Team
Sarah Lucas
Co-Founder Beyond Type 1
Margaret Stimpson
Director of Partnerships and Social Impact
Recent News
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