FlowFuse · 2 days ago
Growth Marketer - FlowFuse
San Francisco, CA
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Collaborate with leadership, sales, and customer success to refine the Ideal Customer Profile (ICP) based on customer data, market insights, and business objectives.
Continuously validate and iterate ICPs with data-driven feedback loops.
Develop compelling messaging and positioning that resonates deeply with our ICP across various stages of the customer journey.
Ensure consistent alignment between marketing campaigns, sales outreach, and product messaging.
Create and execute multi-channel marketing campaigns (paid, organic, and outbound) that target ICPs and drive qualified leads.
Experiment with creative campaign ideas to amplify reach and engagement while optimizing for CAC.
Partner with sales to implement ABM strategies that focus on high-value ICP accounts, leveraging personalized content and targeted campaigns.
Track ABM performance, refine tactics, and scale successful strategies.
Oversee the creation of ICP-specific content assets such as whitepapers, case studies, webinars, and nurture sequences to guide prospects through the funnel.
Develop thought leadership pieces to position the company as an authority within the ICP's industry.
Define key performance indicators (KPIs) for growth marketing efforts, such as customer acquisition cost (CAC), lead conversion rates, and lifetime value (LTV).
Leverage marketing automation tools and analytics platforms to track and optimize campaign performance.
Work closely with sales to ensure alignment on ICP targeting, lead hand-off, and feedback on lead quality.
Partner with product teams to surface ICP pain points and influence product roadmap decisions.
Qualification
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Required
3-6 years in growth marketing, demand generation, or related roles, preferably within a B2B SaaS company or early-stage startup.
Demonstrated experience in defining and executing marketing strategies around Ideal Customer Profiles.
Proficiency in tools like HubSpot, Marketo, Salesforce, Google Analytics, LinkedIn Ads, and similar platforms.
Strong ability to analyze campaign data, draw actionable insights, and iterate for continuous improvement.
Proven ability to craft compelling messaging and campaigns that resonate with a niche audience.
Experience partnering with sales and product teams to create alignment and drive customer-centric growth.
Thrives in a fast-paced, startup environment with a proactive and adaptable approach to solving challenges.
Benefits
Competitive salary and equity package
Unlimited paid time off from day 1
Paid leave for new parents
Open and transparent company culture
Company
FlowFuse
FlowFuse is an open-source and low-code development platform for integration and automation at enterprise scales, built on Node-RED.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$7.25MKey Investors
Cota Capital
2022-11-03Seed· $7.25M
Leadership Team
Zeger-Jan van de Weg
Founder and Chief Executive Officer
Recent News
2024-12-03
GlobeNewswire News Room
2024-12-03
Company data provided by crunchbase
